Subaru

Secor Subaru

501 Broad St
Directions New London, CT 06320

  • Sales: (860)442-2323
  • Service: (860)442-2323
  • Parts: (860)442-2323

At Secor Subaru we want your experience to be truly exceptional!

Info

Secor Subaru Customer Testimonials

See what our customers are saying about us ...

"My sales consultant Carlos was extremely friendly and helpful."

-Meghan M. - Danielson, CT 2/23/16

"Everyone on the sales staff worked as a team and made me feel that I was their most important customer."

-Mary V. - Norwich, CT 2/3/16

"They are very attentive. They made every effort that I was completely knowledgeable of not only the transaction but made sure I understood the workings of the car before I drove off. They have a very professional staff from the salesman to the sales manager to the finance manager to the service manager."

-Mark G. - Barrington, RI 2/3/16

"I received superb service from Keith Barnes (sales). I would highly recommend Keith and Secor Subaru to my family and friends. Best car buying experience ever!"

                                                                                                -Susan B. - Waterford, CT 2/1/16

"Carlos in sales gave me great personal service. I had a family emergency the day my car was to be picked up and they arranged to have it delivered."

-Martha H. - Foxborough, MA 1/31/16

"I have done business with Paul Holden for over 20 years and when I decided to return to the Subaru brand I also decided to return to Paul and Secor. Paul handed off the process of the sale to Emily who did a great job. She is an honest and trustworthy young woman and will only shine brighter as she becomes ever more knowledgeable and proficient with the brand and process."

-Renee L. - East Hampton, CT 1/31/16

"Continue to treat customers like friend/family. Keith was outstanding!"

-Nancy C. - Colchester, CT 12/11/15

"Highest standards have been maintained for over the 22 years I have dealt with them!"

-Walter N. - Ledyard, CT 1/14/16

"The experience was great.... My salesman (Dan) was very friendly and professional and the finance person (Karl) explained everything very well."

-Anne L. - Ledyard, CT 1/13/16

"Emily in sales was very helpful and patient."

-Elzieta J. - Waterbury, CT 1/12/16

"We experienced absolutely no heavy pressure from sales staff. Russ, our sales guy was very sincere and it made our decision to buy from Secor very easy."

-Alma N. - New London, CT 1/11/16

"The staff's teamwork, continuity and reputation is the reason why my parents bought their first Subaru here back in 1982. All they need to do is keep doing what they are currently doing."

-Patrick R. - East Lyme, CT 1/6/16

" Continue treating all customers with the friendliness and respect that I received. This is the 2nd Subaru I have purchased from Carlos Pineda. He really understands the product and shows enthusiasm when explaining the features. As a woman walking onto a car lot I have often been dismissed as someone looking for just a pretty car. Carlos understood right from the start that I was buying this car and that I wanted to understand how it worked. That's why this is the second Subaru I have brought from him, and I 'm sure it won't be the last. I was treated with the same respect by everyone I encountered at the dealership. Thank you!"
                                                                                                                                                                   - M. Tourgee-Wood

"Secor does an excellent job of demonstrating and explaining the qualities of the vehicle and answering any questions in very clear ways. I felt completely comfortable with all steps of the process of buying our Outback and trusted that our salesman wanted to help us find the best vehicle for our needs. We have previously been happy with the service department and that helped in our decision to stay with Secor for our new car."
                                                                                                                                                                                                    - N.Safford


"Secor is doing quite well for us. The addition of the new service department and the expanded sales area meets my needs. My wife and I have been Secor customers for the past twenty years."
                                                                                                                                                                   - R. Ashworth

" David Ongano is a terrific salesperson. He was honest in presenting the product before the sale and answered any of my questions with customer interest in mind. I can't say enough good things about him. He made the buying experience so relaxing and promptly returned my calls with any questions which I had at a later date. He was totally thorough in explaining the features of the car upon delivery. I would highly recommend him to any friend who would be interested in a Subaru purchase."
                                                                                                                                                                   - J. Lucas

"Keep up the low-pressure vibe, keep up the detailed explanations and patience with questions, they really worked with us trading in our Volvo that had broken down. Secor worked with us on the loan for that car that we were upside down on...keep being accommodating like that."
                                                                                                                                                                  - H. Kydd, III

"My sales rep, Brian Ichter was outstanding. He went above and beyond to get me into my Subaru as fast and easy as possible (which is what I truly needed). He knew everything about the vehicle which is expected but being a brand new model, I was still surprised by his knowledge of the small details that after all of my research, I wasn't even aware of . There are many dealers who seem to be clueless as to what they're selling. This wasn't the case at Secor. Karl, the finance manager was just as great, he made time to get me in and out and was still able to explain everything clearly and in detail. Those two guys earned a long term Subaru customer."                                                                                       
                                                                                                                                                                                                  - R. Bender

"This dealer was AMAZING. They were extremely friendly, knowledgeable, and more than fair. I've bought quite a few cars in the last couple of years and this was by far the best experience. Not only that, but I feel extremely safe and confident in my vehicle now, which is a feeling I have never had before."                                                                                                                                                                                      - A. Henry

"The service at Secor Subaru is outstanding! We had a flat on a holiday weekend and they came to work to fix it, even though the dealership was closed. My parents have also purchased all of their Subarus from Secor throughout the years."
                                                                                                                                                                  - N. Pennings


 "The Manager, Paul and my Sales person Everett, were courteous, informative, patient with questions and just wanted to be sure I was pleased with my purchase and they were not pushy! They were enthusiastic!"
                                                                                                                                                                  - B. Kaiser

"All salespeople should be cloned like our salesman, Everett Dahlquist. Dedicated, honest with a quality personality , very helpful to all our needs in a vehicle. He's rated truly exceptional."
                                                                                                                                                                  - T. Garrett

"I have purchased six new Subarus form Secor and will continue to do so in the future."
                                                                                                                                                                  - R. Fishkin

"Secor Subaru does everything well! Keith Barnes is Great and the service department is fantastic!"
                                                                                                                                                                 - G. Labella

"Continue providing the exceptional sales service that I have gotten accustomed to from Secor Subaru with the purchase of three cars since 1997."
                                                                                                                                                                 - J. Dessaules


"We love our Salesperson! This is our 3rd Subaru from Secor Subaru. Each one was purchased with his help. We will keep coming back to Secor and sending more clients his way."
                                                                                                                                                              
 - W. Devers, III


" That was the best experience I have ever had with any dealership I have dealt with. Our salesperson was exceptional and professional, he listened to what I wanted, my priorities, and treated me in a respectful, caring manner. I visited another dealership for comparison purposes, and just about ran back to Secor! It was the most painless and pleasant experience I have ever had with a dealership! Props to the finance manager too! I will never go anywhere else!"
                                                                                                                                                               -
D. Colwell


"Secor Subaru had a low-pressure and information driven sales approach. Our sales person and finance manager were both very prompt and clear with ALL information conveyed to my wife and I throughout the process. The dealership has an honest feel....at the time of purchase Secor also offered the best price on our vehicle, as well as the best value for the Subaru I traded in. As long as they continue to do these things well I have no suggestions for improvement!"
                                                                                                                                                             
- G. Luongo


"Sincerity and honesty was great! No pressure to buy and no pressure over the price. We received an excellent overview of the vehicle and particularly how to operate the Bluetooth."                                                                                                                           - J. Barrett

"Excellent experience! As a female shopping for a car, it has always been stressful in the past, but not at Secor!"
                                                                                                                                                             
- K. Gauthier


"To our friends at Secor Subaru - You assured me that the negotiation process remained easy, friendly and without stress. It was. You assured me that customer satisfaction remains the most important element in the buying experience. It is. You have assured me that your service department will remain responsive and of high quality and integrity since this represents the primary long term contact with the dealership. It has. Thank you Secor"
                                                                                                                                                             
- D. Smith

"We have purchased 4 Subarus from Secor! They are excellent! Would not go anywhere else! Very trustworthy!"
                                                                                                                                                             
- J. Pearl


"Secor Subaru, please keep doing the good things that you are doing now!"
                                                                                                                                                             
- D.Dolce


" Continue with exceptional customer care and service, both before and after vehicle purchase. Thank you for everything."
                                                                                                                                                                                             
 - I.Flannery, Jr.

"We purchased our Subaru months ahead of actually planning to purchase a car without knowing that we really wanted a Subaru. However, our Sales Associate, Brian helped show us this was the right car for us. All-in-all one of the most pleasant car buying experiences of my life."

- Thalialh, a happy Secor Subaru customer



"I purchased my first car from Secor Subaru, a BRZ. Walking into the dealership I knew they had one on the lot, all the specs on it from reading online, what I should be paying and most importantly that I wanted to buy the car. This was the fourth dealership I had gone into under these circumstances.  When every other dealer tried to push me into their rehearsed pressurized and mechanical sales process, the guys at Secor made me feel comfortable by playing on my terms and meeting my needs. They really put the customer first and I can't thank them enough. I don't often write reviews but I figure that this is the least I can do for both them, and anyone who wants to buy a Subaru and walk away feeling great about it".
                                                                                                                                                                - the thunderbird



"I just bought a Forester Premium at Secor Subaru. Carlos Pineda was my salesperson. He is very knowledgeable and answered all of my questions. He explained the many functions available on the Premium. At no point was he the typically "pushy salesman". Carlos made doing the purchase process easy. I recommend Secor Subaru very highly".
                                                                                                                                                                                                - CT Pilmgen



"We purchased our first new Subaru Outback from Secor  and worked with Sales Associate, Brian Ichter. Our purchasing experience was simple and we received the price we expected to pay. Since then, we've had the car serviced at the Secor Service Dept and I can honestly say that all of the service personnel have been a pleasure to work with. Because of the commitment Secor has made to us we have returned to purchase our second Subaru. This time a new Impreza! Again, Brian assisted with our purchase.  He made the whole buying process enjoyable and easy.  We will continue to have both of our Subaru's serviced at Secor and would highly recommend both their sales and service".
                                                                                                                                                                - Dierdre
                                                                                                                                                                                                   New London, Ct






















            860-442-2323