What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Secor Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Ct Humaine Society
New London Public Schools, New London Athletic Dept.
TVCCA Meals on Wheels for Eastern CT, Garde Arts Center, Toys for Tots, New London Rotary, CT Shoreline Family Photo
Backus Hospital

Subaru Love Promise Heart

Love Promise Stories from Secor Subaru

Love Promise Distribution  –  Daniela H

Love Promise Distribution

We were honored to partner up with Secor Subaru to deliver 80 beautiful blankets and 12 craft kits for the cancer patients at L+M Cancer Center. Greeted by Karen Geary, Oncology Patient Navigator from Lawrence + Memorial Cancer Center in Waterford, CT. The Cancer Center is better known as Smilow Cancer Hospital Care Center. It is a beautiful relatively new building. They have a peaceful garden outback for patients to go and relax in a peaceful environment. Karen was pleased to have such a generous amount of blankets donated to L+M for the patients and is looking forward to distributing them amongs the patients!

The power of relationships  –  Megan B

The power of relationships

The power of relationships and the potential opportunities that come from them should never be underestimated.Several years ago, TVCCA began developing a relationship with Secor Subaru in New London, CT. Secor was initially approached to support TVCCA’s first Meals on Wheels fundraiser in 2011. TVCCA met with Paul Holden, GM of Secor Subaru, and the partnership has continued to flourish and grow. For 6 years, Secor has been a sponsor and advertiser of this event, bringing staff and customers to attend. TVCCA and Secor have also partnered on other local community events like Business After Hours and pre-event receptions at the Garde Arts Theater.Paul has been instrumental in the local success of Share the Love, and his commitment to the Meals on Wheels program has become infectious with his staff and other groups. In fact, it was Paul who brought the idea of keeping locally raised dollars in the community to Subaru of New England. The staff at Secor Subaru has provided the synergy behind Share the Love in New London, CT, demonstrating their commitment to community, to those who live in the community and to a very special population of Senior Citizens. These seniors have been part of the community and active for many years and now, thanks to Meals on Wheels and support from the community like that from Secor Subaru, are aging in place. We are honored by Secor’s partnership, their commitment to community and feel deeply privileged to be their Hometown Charity.