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New Subaru Cars and SUVs for Sale New London, Serving Norwich and Westerly

Whether you're in the market for a new Subaru coupe, a new Subaru sedan, a new Subaru hatchback, or a new Subaru SUV/Crossover, we've got you covered. To learn more about any Subaru models visit their showroom pages listed here:

Explore the 2021 and 2022 Subaru Line-Up


New Subaru Cars for Sale in New London, Connecticut | Inventory Links

Secor Subaru carries the best in all Subaru types for local drivers working at nearby EB (Electric Boat), Pfizer, and living in surrounding cities like East Lyme, Groton, Waterford, Norwich CT and Westerly RI. If you don't see the model you were looking for or if you have any questions about inventory, test drives, or features, please don't hesitate to call and one of our experienced sales representatives would be happy to help you. How much can the Subaru Ascent, Crosstrek, Forester and Impreza tow?

At Secor Subaru, you will find a car shopping experience like no other in a dealership that is the award recipient of the Subaru Stellar Care Award for its excellence in all areas of customer-focused performance. When you put these combinations together, you get the best vehicle at a dealership you can trust. At our Subaru dealership, we offer the best new Subaru models, and for drivers that are looking for something a little more affordable, Pre-Owned and Certified Pre-Owned Sedans, SUVs, Trucks, and more.

Visit us today and check out our great inventory of new Subaru models beginning with the fuel efficient Subaru Impreza. This stylish sedan offered drivers an estimated 37 highway MPG thanks to the durable SUBARU BOXER® engine and the available Lineartronic® CVT. If you like options, then the Subaru Crosstrek is a great choice. Drivers have their pick between a balanced Symmetrical All-Wheel Drive System or a Hybrid Electric Drive System. Both models feature  60/40 split rear fold-down seats that boast 22.3 cubic feet of cargo room with the rear seats raised and 51.9 cubic feet of cargo space with the rear seats lowered. The newly redesigned Subaru Forester is the perfect SUV for those great fall adventures with interior features as a powered Panoramic Moonroof, a Subaru STARLINK™ Multimedia System, and an available 8-speaker, 440-watt Harman Kardon Premium Audio System.

If you are looking for an affordable option for a recent college grad, then the Subaru Legacy is the way to go! The Kelley Blue Book award winning Subaru Legacy was listed at one of the "10 Best Sedans under $25,000" and features advanced safety technologies from EyeSight® Driver Assist Technology, SUBARU STARLINK™ Safety and Security, Rear-Vision Camera, and Reverse Automatic Braking to name a few. Explore the luxurious Legacy Limited trim level. Tackle any terrain in the Subaru Outback that offers available aluminum-alloy wheels, standard X-Mode, and 8.7 inches of ground clearance to help you safely cover almost any road you desire. Learn more about the new Subaru models below! Don't forget to look for a Subaru lease near Westerly, RI every month.

2021 Subaru Ascent Trim Level Highlights

The Subaru Ascent remains the most recent addition to the Subaru lineup, and the 2021 Ascent provides car shoppers the most recent and best iteration of it yet. This three-row Subaru SUV in New London comes standard with items that parents want, like driver-assist safety measures and all-wheel drive, and those that kids will want, like cup holders, charging ports, and room to stretch. Of course, there are several Subaru Ascent trim levels to consider, and we tackle the differences between those below! View new Ascent inventory here.

  • Subaru Ascent (Base): As we mentioned, the base Subaru Ascent still provides car shoppers a lot of great features. There is seating for eight thanks to the second- and third-row bench seats, lots of storage behind the seats and on the roof rails, and durable yet comfortable materials. Subaru EyeSight Driver Assist Technologies are standard, as is an infotainment system with Android Auto and Apple CarPlay for entertainment on your trips and tri-zone climate control so that everyone is comfortable.
  • Ascent Premium: This trim level has all the features of the base model, but it adds items like heated front seats and a 4G LTE Wi-Fi hotspot, which are both sure to get a lot of use. The Premium trim has options, too, like how you can change to second-row captain's chairs for greater second-row comfort and ease of access to the third row. This is also the first trim that lets the Subaru Ascent tow 5,000 pounds.
  • Ascent Limited: Want a premium feel in your mid-size SUV? The Subaru Ascent Limited takes it to the next level for this model with leather upholstery, 20-inch wheels, and 10-way driver's seat adjustment. You'll also get to enjoy more convenience with the addition of features such as a power rear gate, Keyless Entry, and heated seats in the second row!
  • Ascent Touring: The top trim level of the Subaru Ascent comes standard with second-row captain's chairs, a panoramic power moonroof, 14-speaker sound system, and 180-degree front view monitor that make your family's driving experience as relaxing as possible.

2021 Subaru Crosstrek Trim Level Highlights

The Subaru Crosstrek continues to turn heads ever since it first came out in 2013 as a successor to the Subaru Outback Sport. The Crosstrek has become well-known for offering a large amount of consumer options, and the model year of 2021 is definitely no different. All you have to do is just look at some of these fantastic trim levels! Take a look at the following and view the new Crosstrek inventory today!

  • Crosstrek Trim Level (Base)- The Base Crosstrek offers great features and an affordable starting price. Here are some of these solid characteristics. This trim will get either 33 MPG on the highway and 27 MPG in the city. It also has symmetrical all-wheel drive.
  • Crosstrek Premium Trim- The premium trim of the Crosstrek is another notch above the basic model, but it does offer a few more features. Keep the following in mind. It possesses a 2.0-liter SUBARU BOXER 4-cylinder engine. There is a SUBARU STARLINK Multimedia sound system.
  • Crosstrek Limited Trim- The Crosstrek Limited Trim has some excellent features that you and all of your other family members will enjoy when driving in East Lyme. Here are just a few examples. The Crosstrek Limited has a great fog light option and it also comes with a roof spoiler. The Crosstrek Limited is graced with Keyless Access and a Push Button start. Power side mirrors come standard in this trim as well.
  • Crosstrek Hybrid Trim- The hybrid trim is the most expensive of the Subaru Crosstrek models, but the additional efficiency and long-term savings makes its price point worth it for many Groton drivers. It consists of some of these unique features. There is EyeSight Driver Assist technology. The interior has leather-trimmed upholstery. It comes standard with 18-inch alloy wheels.

2021 Subaru Forester Trim Level Highlights

The Subaru Forester is a versatile and accommodating compact crossover that's not afraid of a little adventure. One of the most well-round models in its class, Forester offers spacious and flexible accommodations for passengers and cargo, a wealth of standard and available amenities, and all-season capability that New London drivers will appreciate when the weather takes a turn. Features for the Forester are organized across five nicely equipped trim levels. Here's a look at some of the highlights.

  • Forester: The Subaru Forester offers a well-equipped experience for Norwich drivers, even at the base trim level. On the outside, Forester comes standard with 17-inch steel wheels with all-season tires, LED steering-responsive headlights, and automatic high beams. Alloy wheels and roof rails are optional. On the inside, automatic climate control provides easy temperature regulation, and the 60/40-split rear seatbacks fold flat to reveal up to 76.1 cubic feet of cargo space. Technology features include a  STARLINK® 6.5-inch infotainment system and smartphone integration via Apple CarPlay and Android Auto. Finally, Forester also equips Subaru EyeSight® driver aids as standard, including Automatic Emergency Braking, Lane Keep Assist with Sway Warning, and Adaptive Cruise Control with Lane Centering.

  • Forester Premium: By stepping up one tier, Westerly shoppers can enhance Forester's capability in inclement conditions thanks to X-MODE traction and hill-descent controls. The Premium trim includes alloy wheels and roof rails as standard and adds a panoramic moonroof, keyless entry with pin-code access, and fog lights. Additional amenities include a 10-way power driver's seat, heated front seats, heated mirrors, and a Wi-Fi hotspot. The Premium trim also provides access to options like Blind-Spot Detection with Lane Change Assist, Rear Cross-Traffic Alert, and a power liftgate.

  • Forester Sport: This middle trim includes blind-spot monitoring and cross-traffic alert as standard equipment and adds unique interior and exterior accents to enhance Forester's sport appearance. Highlights include 18-inch black-finish alloy wheels, gloss-black trim, LED fog lights, paddle shifters, and dual rear USB charge ports.

  • Forester Limited: The penultimate tier includes the features of the Premium trim and adds upscale enhancements like leather upholstery, a leather-wrapped steering wheel and shift knob, dual-zone automatic climate control, and a power liftgate with auto-close. Limited models also feature a Lineartronic® CVT with 7-speed manual mode and a larger 8-inch touchscreen. Options include a heated steering wheel, Reverse Automatic Braking, STARLINK Navigation powered by TomTom®, and a Harman Kardon premium audio system.

  • Forester Touring: At the very top, the Touring trim includes all of Forester's optional features and adds extras like Black or Saddle Brown perforated leather upholstery, heated rear seats, one-touch folding rear seatbacks, and Satin Chrome exterior accents. See how the Forester compares to a top competitor here.

2021 Subaru Impreza Trim Level Highlights

Available as a sporty sedan or versatile hatchback with up to 55.3 cubic feet of cargo space, the 2021 Subaru Impreza delivers roomy accommodations, engaging handling, and an abundance of features. A 2.0-liter four-cylinder engine (152 hp, 145 lb-ft) powers the standard all-wheel-drive system, and all CVT-equipped Impreza's include Subaru EyeSight® driver-assistance technologies like Pre-Collision Braking, Lane-Keep Assist, and Adaptive Cruise Control.

  • Base: Standard features include a 5-speed manual transmission, roof rack mounting points, power accessories, a lockable glove box, and STARLINK® Multimedia system with Apple CarPlay and Android Auto. By swapping the 5-speed manual for the continuously variable transmission, New London drivers will also get advanced EyeSight® driver aids.

  • Premium: By stepping up just one level, Norwich drivers can add desirable amenities like alloy wheels, fog lights, roof rails, Subaru Intelligent Drive (SI-DRIVE), heated front seats, an additional USB port, a CVT, and EyeSight® driver aids. Available features include Blind-Spot Detection w/ Lane Change Assist, Rear Cross-Traffic Alert, and a sunroof.

  • Sport: Impreza Sport stays true to its name, adding 18-inch wheels, sporty aesthetic enhancements, sport suspension tuning, proximity entry with push-button start, an 8-inch touchscreen with navigation, and an available manual transmission with short-throw shifter.

  • Limited: Impreza's top-tier trim builds on the Premium's feature list with keyless entry, LED headlights, automatic climate control, leather upholstery, a power-adjustable driver's seat, an 8-inch touchscreen with navigation, blind-spot monitoring, rear cross-traffic alert, and rear automatic braking.

2021 Subaru Legacy Trim Level Highlights

Sharing a platform with the adventurous Outback wagon, the Subaru Legacy takes a more refined approach to automobility. Groton shoppers can enjoy spacious accommodations, smooth ride quality, and sculpted and supportive seats providing long-distance comfort. Standard power comes from a 2.5-liter four-cylinder Boxer engine (182 horsepower, 176 pound-feet of torque) engine paired with a CVT and all-wheel-drive. And for New London drivers looking for a little more motivation, XT models get a boost from a turbocharged 2.4-liter engine producing 260 horsepower and 277 pound-feet.

  • Base: Well-equipped, even at the base tier, Legacy comes standard with steering adaptive LED headlight, automatic climate control, dual 7-inch displays for infotainment and cabin controls, and Apple CarPlay and Android Auto smartphone integration. Standard EyeSight® driver-assistance technologies include Advanced Adaptive Cruise Control with Lane Centering, Pre-Collision Braking, and Lane-Keep Assist.

  • Premium: By stepping one level, Waterford drivers can add comfort and convenience enhancements like heated mirrors, a wiper de-icer, dual-zone automatic climate control, heated front seats, a 10-way power driver's seat, two rear USB ports, and an 11.6-inch touchscreen. Available options include Blind-Spot Detection w/ Lane Change Assist, Rear Cross-Traffic Alert, navigation, and a sunroof.

  • Sport:  The Sport trim lives up to its name with black finish 18-inch alloy wheels, a rear spoiler, LED fog lights, gloss black and silver exterior style enhancements, proximity entry, and red interior accent stitching. Amenities include keyless proximity entry and an auto-dimming rearview mirror.

  • Limited / Limited XT: Legacy Limited builds on Premium's feature list with deluxe touches like unique 18-inch wheels, leather upholstery, an 8-way power passenger seat, rear heated seats, and a 12-speaker Harman Kardon sound system. It also includes blind-spot monitoring, rear cross-traffic alert, and reverse automatic braking.

  • Touring XT: Legacy's top tier includes all available options and adds the finishing touches with power-folding mirrors, a 180-degree front camera, ventilated front seats, and premium leather upholstery.

2021 Subaru Outback Trim Level Highlights

A midsize crossover with station wagon roots, the Subaru Outback delivers a blend of comfort, versatility, and capability without equal in its class. With its spacious passenger accommodations, configurable cargo capacity, advanced safety features, and considerable off-road prowess, Outback is a perfect match for New London commuters, families, and adventure-seekers alike.

The 2021 Outback is available in five primary trim levels, with XT variants equipping a 2.4-liter turbocharged engine (260 horsepower and 277 pound-feet of torque) as standard equipment. Here's a quick look at a few of their distinguishing features.

  • Base: The 2021 Subaru Outback comes nicely equipped out of the box, offering standard amenities like 17-inch alloy wheels, LED steering-adaptive headlights, roof rails, dual 7-inch touchscreens, and a STARLINK® Multimedia system with Apple CarPlay and Android Auto smartphone integration. Outback also equips Subaru EyeSight® advanced driver-assistance technologies, including Pre-Collision Braking, Lane Departure and Sway Warning, Lane Keep Assist, and Advanced Adaptive Cruise Control with Lane Centering.

  • Premium: By stepping up one level, East Lyme and Groton drivers can add comfort and convenience upgrades like a power-adjustable driver's seat, dual-zone automatic climate control, a leather-wrapped steering wheel, and an 11.6-inch HD infotainment touchscreen. The Premium trim also includes the All-Weather package, which adds Connecticut friendly amenities like heated front seats, heated mirrors, and a windshield wiper de-icer. Available options include a hands-free liftgate, LED fog lights, a power tilt-and-sliding glass moonroof, and Blind-Spot Detection with Rear Cross-Traffic Alert.

  • Limited and Limited XT: Limited trims come standard with blind-spot monitoring and the hands-free liftgate and add 18-inch alloy wheels, leather upholstery, and a premium Harman Kardon audio system. Waterford families will also appreciate the standard heated rear seats and rear HVAC vents. Available features include a power moonroof, integrated navigation, and a heated steering wheel.

  • Touring and Touring XT: The top-tier Touring trim equips all previously optional features and adds premium Nappa leather upholstery, ventilated front seats, power-folding mirrors, and a 180-degree front camera.

  • Onyx Edition XT: This adventure-ready trim adds style and performance upgrades that enhance the Outback's rugged character. Features include 18-inch alloy wheels, Dual-function X-MODE with Hill Descent Control, unique black body cladding, StarTex™ water-repellent upholstery, and a full-size spare tire.

2021 Subaru WRX Trim Level Highlights

There are five standard trim levels available on the Subaru WRX, including the base, Premium, Limited, STI, and STI Limited. Having so many trim options allows New London, CT drivers to get the vehicle that aligns best with their lifestyle. View all the new WRX cars for sale here. 


The base trim is the trim that comes standard on the vehicle and is reasonably well-equipped. Each trim is powered by the same 2.0-liter turbocharged four-cylinder engine and comes paired to a six-speed manual transmission with all-wheel-drive. Some of the features that you'll find on the base trim are performance tires that have 17-inch wheels, which help bolster handling capability.

Inside you'll find cloth upholstery, 60/40 split-folding rear seats, and a leather-wrapped steering wheel. As for technology, you'll receive a 6.5-inch touchscreen that is compatible with Android Auto and Apple CarPlay along with Bluetooth, satellite radio, and a rearview camera.


The Premium trim steps it up a notch and adds upgrades such as a sunroof, heated front seats, and a larger 7-inch touchscreen.


The Limited trim adds a few creature comforts that our Westerly, RI drivers appreciate including adaptive LEF headlights, a power-adjustable driver's seat and leather upholstery.

If you opt for either the Premium or the Limited trim, you can choose to add an automatic transmission, which in turn adds Subaru's EyeSight system. Inside Subaru's EyeSight system, you can get a plethora of safety features including adaptive cruise control, automatic emergency braking, lane departure warning, along with other driving aids.

STI and STI Limited

The STI models are similar to the Premium trim however, STI models come with a larger engine and more power. You can also see upgraded brakes and differentials, reworked steering, and more aggressive suspension tuning.

The STI Limited is at the top of the trim line and features a sunroof, Recaro sport seats, leather upholstery, navigation, and an upgraded Harman Kardon audio system.

Affordable Financing Options for New Subaru Cars, Crossovers & SUVs

After finding the perfect Subaru that meets your needs, swing on by our finance center to speak with one of our finance experts to see how we can get you an affordable Subaru lease. They work closely with the top lenders in our area to ensure that you are getting the best finance program with a rate you can afford. No matter your credit score, good credit, bad credit, bankruptcy, our team will work hard to get you driving in the vehicle of your choice. And be sure to check out the affordable used Subaru cars we offer. The pre owned certified Subaru used cars we offer combine the best of Subaru reliablity and low cost savings. Visit our dealership today or get pre-approved with our online application. To learn more about our dealership and the services we offer, feel free to give us a call.  

Visit our New Subaru Dealer from Westerly RI or Norwich Today!

Looking for a new Subaru dealer near Westerly RI? Secor Subaru is right down the road for all your Subaru sales and service needs.