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New Subaru Cars and SUVs for Sale New London, Serving Norwich CT and Westerly RI

Whether you're in the market for a new Subaru coupe, a new Subaru sedan, a new Subaru hatchback, or a new Subaru SUV/Crossover, we've got you covered. To learn more about any Subaru models visit their showroom pages listed here:

Explore the Subaru Line-Up

New Subaru Cars for Sale in New London, Connecticut | Inventory Links

Or get detail on trim levels of the OutbackForester and more models to come on the pages linked to here. Secor Subaru carries the best in all Subaru types for local drivers working at nearby EB (Electric Boat), Pfizer, and living in surrounding cities like East Lyme, Groton, Waterford, Norwich CT and Westerly RI. If you don't see the model you were looking for or if you have any questions about inventory, test drives, or features, please don't hesitate to call and one of our experienced sales representatives would be happy to help you.

At Secor Subaru, you will find a car shopping experience like no other in a dealership that is the award recipient of the Subaru Stellar Care Award for its excellence in all areas of customer-focused performance. When you put these combinations together, you get the best vehicle at a dealership you can trust. At our Subaru dealership, we offer the best new Subaru models, and for drivers that are looking for something a little more affordable, Pre-Owned and Certified Pre-Owned Sedans, SUVs, Trucks, and more.

Visit us today and check out our great inventory of new Subaru models beginning with the fuel efficient Subaru Impreza. This stylish sedan offered drivers an estimated 37 highway MPG thanks to the durable SUBARU BOXER® engine and the available Lineartronic® CVT. If you like options, then the Subaru Crosstrek is a great choice. Drivers have their pick between a balanced Symmetrical All-Wheel Drive System or a Hybrid Electric Drive System. Both models feature  60/40 split rear fold-down seats that boast 22.3 cubic feet of cargo room with the rear seats raised and 51.9 cubic feet of cargo space with the rear seats lowered. The newly redesigned Subaru Forester is the perfect SUV for those great fall adventures with interior features as a powered Panoramic Moonroof, a Subaru STARLINK™ Multimedia System, and an available 8-speaker, 440-watt Harman Kardon Premium Audio System.

If you are looking for an affordable option for a recent college grad, then the Subaru Legacy is the way to go! The Kelley Blue Book award winning Subaru Legacy was listed at one of the "10 Best Sedans under $25,000" and features advanced safety technologies from EyeSight® Driver Assist Technology, SUBARU STARLINK™ Safety and Security, Rear-Vision Camera, and Reverse Automatic Braking to name a few. Explore the luxurious Legacy Limited trim level. Tackle any terrain in the Subaru Outback that offers available aluminum-alloy wheels, standard X-Mode, and 8.7 inches of ground clearance to help you safely cover almost any road you desire. Learn more about the new Subaru models below!

2021 Subaru Ascent Trim Level Highlights

The Subaru Ascent remains the most recent addition to the Subaru lineup, and the 2021 Ascent provides car shoppers the most recent and best iteration of it yet. This three-row Subaru SUV in New London comes standard with items that parents want, like driver-assist safety measures and all-wheel drive, and those that kids will want, like cup holders, charging ports, and room to stretch. Of course, there are several Subaru Ascent trim levels to consider, and we tackle the differences between those below! View new Ascent inventory here.

  • Subaru Ascent (Base): As we mentioned, the base Subaru Ascent still provides car shoppers a lot of great features. There is seating for eight thanks to the second- and third-row bench seats, lots of storage behind the seats and on the roof rails, and durable yet comfortable materials. Subaru EyeSight Driver Assist Technologies are standard, as is an infotainment system with Android Auto and Apple CarPlay for entertainment on your trips and tri-zone climate control so that everyone is comfortable.
  • Ascent Premium: This trim level has all the features of the base model, but it adds items like heated front seats and a 4G LTE Wi-Fi hotspot, which are both sure to get a lot of use. The Premium trim has options, too, like how you can change to second-row captain's chairs for greater second-row comfort and ease of access to the third row. This is also the first trim that lets the Subaru Ascent tow 5,000 pounds.
  • Ascent Limited: Want a premium feel in your mid-size SUV? The Subaru Ascent Limited takes it to the next level for this model with leather upholstery, 20-inch wheels, and 10-way driver's seat adjustment. You'll also get to enjoy more convenience with the addition of features such as a power rear gate, Keyless Entry, and heated seats in the second row!
  • Ascent Touring: The top trim level of the Subaru Ascent comes standard with second-row captain's chairs, a panoramic power moonroof, 14-speaker sound system, and 180-degree front view monitor that make your family's driving experience as relaxing as possible.

The Stunning Trim Levels of the Subaru Crosstrek: For Sale in New London

The Subaru Crosstrek continues to turn heads ever since it first came out in 2013 as a successor to the Subaru Outback Sport. The Crosstrek has become well-known for offering a large amount of consumer options, and the model year of 2021 is definitely no different. All you have to do is just look at some of these fantastic trim levels! Take a look at the following and view the new Crosstrek inventory today!


  • Crosstrek Trim Level (Base)- The Base Crosstrek offers great features and an affordable starting price. Here are some of these solid characteristics. This trim will get either 33 MPG on the highway and 27 MPG in the city. It also has symmetrical all-wheel drive.
  • Crosstrek Premium Trim- The premium trim of the Crosstrek is another notch above the basic model, but it does offer a few more features. Keep the following in mind. It possesses a 2.0-liter SUBARU BOXER 4-cylinder engine. There is a SUBARU STARLINK Multimedia sound system.
  • Crosstrek Limited Trim- The Crosstrek Limited Trim has some excellent features that you and all of your other family members will enjoy when driving in East Lyme. Here are just a few examples. The Crosstrek Limited has a great fog light option and it also comes with a roof spoiler. The Crosstrek Limited is graced with Keyless Access and a Push Button start. Power side mirrors come standard in this trim as well.
  • Crosstrek Hybrid Trim- The hybrid trim is the most expensive of the Subaru Crosstrek models, but the additional efficiency and long-term savings makes its price point worth it for many Groton drivers. It consists of some of these unique features. There is EyeSight Driver Assist technology. The interior has leather-trimmed upholstery. It comes standard with 18-inch alloy wheels.

Are you as excited about these features as we are? If so, come to Secor Subaru and test-drive one of these Subaru beauties!

The Go-Anywhere Subaru Forester

There is a lot to love about the Subaru Forester and more and more drivers from all over Norwich, CT are choosing to get behind the wheel of a new Forester over other SUVs. Over the years the Forester has built and maintained an amazing reputation as the safe, reliable, capable, and longest-lasting SUV that is ready for everything life throws your way. Not to mention that the Subaru Forester has a long list of standard features that range from symmetrical all-wheel drive for unmatched traction and control to EyeSight Driver Assist Technology to prevent a collision.

The Subaru Forester is also well-equipped with a variety of multimedia features, like the standard STARLINK infotainment system. Which includes Apple CarPlay & Android Auto to seamlessly integrates your smartphone for hands-free control over your music, texts, and calls. The Forester will also keep you charged and connected with dual front and rear-seat USB ports as well as 4G LTE Wi-Fi connectivity.

Updates For 2020

The Subaru Forester was completely redesigned last year and it would stand to reason that some Waterford, CT drivers may think that the new 2020 model doesn't offer any upgrades or changes. However, there are a few minor updates, like a new Metallic Gray color and LED license plate light, as well as a new standard safety feature. Subaru's new Rear Seat Remind aims to prevent children or pets from being left inside the vehicle by alerting drivers to double check the back seats when the doors have been opened and closed in three different scenarios.

Here at Secor Subaru we have a great selection of new Forester models for New London, CT driver to choose from. While it may be easy to decide that the Forester is the perfect crossover SUV for all of your adventures, you may have a hard time picking which of the 5 available trim levels you are going to drive home in.

  • Forester
  • Forester Premium
  • Forester Sport
  • Forester Limited
  • Forester Touring
  • Subaru Impreza Trim Levels

    You'll find each Impreza comes loaded with exceptional technology to keep you safe and state-of-the-art infotainment features the keep you connected while on the road in Groton or Waterford. No matter which trims or style you decide to go with, one thing is sure, you are bound to enjoy every minute you are behind the wheel, exploring new reaches of Westerly, RI, and Norwich, CT.

    • Subaru Impreza: The Subaru Starlink infotainment system comes packed with smartphone integration for your Apple and Android device on a brilliant 6.5-inch touchscreen. A rearview camera and the available Subaru EyeSight driver-assist technology keeps track of you and other drivers while on the streets of New London, to ensure you are protected. This technology includes forward collision warning, Lane Keep Assist, adaptive cruise control, and a host of other features designed to keep you safe. The engine comes with a standard five-speed manual transmission.
    • Subaru Impreza Premium: It includes the EyeSight technology for your safety. As well as the Subaru Starlink Safety and Security package with Blind Spot Detection. You also take a step up in comfort with heated seats. Now you get the continuously variable automatic transmission for your travels. Your infotainment system adds satellite radio into the mix. When you opt for the Hatchback version, you will get standard 4G LTE Wi-Fi capabilities.

    Subaru Impreza Sport: Technology is added to make things easier for you, in the form of the keyless access and push-button start.  This trim gets its own Sport Cloth upholstery with bold red stitching and a leather-wrapped steering wheel and shift handle. The Starlink infotainment system comes alive with the eight-inch Multimedia Plus touchscreen.

    New Subaru Legacy Trims for Sale in New London Norwich, Find Your Fit Today

    The new Legacy for sale in Norwich is as fun to drive as it is good-looking. This sporty sedan packs in everything you need for adventure and every day driving. From modern and useful technology that is easy to use to powerful engines, the new Legacy offers East Lyme drivers a drive that is functional, fun, and reliable. There are six trims to explore! Each one builds off the other to create a robust lineup of Legacy options. Let's see what sets them apart.

       2020 Subaru Legacy Trims

      • Base Legacy: The base trim comes with symmetrical all-wheel drive, standard EyeSight® Driver Assist Technology and Subaru's SUBARU STARLINK® Multimedia with Apple CarPlay® and Android Auto™ Integration, as well as LED headlights.
      • Legacy Premium: You'll be equipped with 17-inch alloy wheels, an 11.6-inch touchscreen interface, a 10-way power driver's seat and All-Weather Package w/heated front seats, excellent for Groton mornings in the winter.
      • Legacy Sport: For the driving enthusiasts, the Sport comes with SI-DRIVE engine performance, keyless access with push-button start, two-tone interior upholstery w/red contrast stitching and a trunk spoiler.
      • Legacy Limited: Available with 18-inch finish alloy wheels and leather-trimmed upholstery. There is a 12-speaker 576-watt-equivalent Harman Kardon premium audio system and Blind-Spot Detection with Rear Cross-Traffic Alert.
      • Legacy Limited XT: Offers you a 260-horsepower-injection turbocharged SUBARU BOXER® engine with dual exhaust outlets, as well as a power moonroof and DriverFocus™ Distraction Mitigation System.
      • Legacy Touring XT: This trim is all about luxury touches with Nappa leather-trimmed interior seating and a 180-degree Front View Mirror. There are chrome-accented exterior door handles and even a CD player! To finish the look there is are satin chrome-finished power-folding side mirrors.

      The Always Adventurous 2020 Subaru Outback

      It is easy to see that drivers from all over New London, CT love the Subaru Outback by how many are on the road today and the redesigned Outback has arrived here at Secor Subaru with even more to love. Like a stunning new 11.6-inch touchscreen display STARLINK multimedia system that includes the new Chimani app to connect East Lyme drivers to over 400 National Parks. The 2020 Outback is ready for bigger adventures with more cargo space, 75.7 cubic feet, and more powerful performance to tow up to 3,500 lbs. The brand new 2.4L turbo BOXER engine generates 260 horsepower, which makes the Outback XT models the most powerful Outback's ever. The other BOXER engine is a revamped 2.5L four-cylinder that now includes Auto Stop-Start technology to get 33 highway mpg. while also producing 182 horsepower.

      The Subaru Outback has also raised the bar when it comes to safety with several new advanced safety features as well as the latest version of EyeSight Driver Assist Technology. The new Advanced Adaptive Cruise Control system now includes Lane Centering to help keep you safely in the center of your lane. A newly available safety feature is a 180-degree front-view camera to help you see objects in front of your Outback. The most exciting addition to the Outback's already stellar commitment to safety is Subaru's new DriverFocus Distraction Mitigation System to reduce drowsy and distracted driving.

      There is a lot to love about the new Subaru Outback and it may be hard to for some Groton drivers to choose between the 7 amazing, well-equipped trim levels. The only way to discover which Outback is just right for you is by coming down to Secor subaru for a test drive.

    • Outback
    • Outback Premium
    • Outback Limited
    • Outback Touring
    • Outback Limited XT & Touring XT
    • Outback Onyx XT Edition
    • Trim Levels on the WRX

      There are five standard trim levels available on the Subaru WRX, including the base, Premium, Limited, STI, and STI Limited. Having so many trim options allows New London, CT drivers to get the vehicle that aligns best with their lifestyle. View all the new WRX cars for sale here. 


      The base trim is the trim that comes standard on the vehicle and is reasonably well-equipped. Each trim is powered by the same 2.0-liter turbocharged four-cylinder engine and comes paired to a six-speed manual transmission with all-wheel-drive. Some of the features that you'll find on the base trim are performance tires that have 17-inch wheels, which help bolster handling capability.

      Inside you'll find cloth upholstery, 60/40 split-folding rear seats, and a leather-wrapped steering wheel. As for technology, you'll receive a 6.5-inch touchscreen that is compatible with Android Auto and Apple CarPlay along with Bluetooth, satellite radio, and a rearview camera.


      The Premium trim steps it up a notch and adds upgrades such as a sunroof, heated front seats, and a larger 7-inch touchscreen.


      The Limited trim adds a few creature comforts that our Westerly, RI drivers appreciate including adaptive LEF headlights, a power-adjustable driver's seat and leather upholstery.

      If you opt for either the Premium or the Limited trim, you can choose to add an automatic transmission, which in turn adds Subaru's EyeSight system. Inside Subaru's EyeSight system, you can get a plethora of safety features including adaptive cruise control, automatic emergency braking, lane departure warning, along with other driving aids.

      STI and STI Limited

      The STI models are similar to the Premium trim however, STI models come with a larger engine and more power. You can also see upgraded brakes and differentials, reworked steering, and more aggressive suspension tuning.

      The STI Limited is at the top of the trim line and features a sunroof, Recaro sport seats, leather upholstery, navigation, and an upgraded Harman Kardon audio system.

      Affordable Financing Options for New Subaru Cars, Crossovers & SUVs

      After finding the perfect Subaru that meets your needs, swing on by our finance center to speak with one of our finance experts to see how we can get you an affordable Subaru lease. They work closely with the top lenders in our area to ensure that you are getting the best finance program with a rate you can afford. No matter your credit score, good credit, bad credit, bankruptcy, our team will work hard to get you driving in the vehicle of your choice. And be sure to check out the affordable used Subaru cars we offer. The pre owned certified Subaru used cars we offer combine the best of Subaru reliablity and low cost savings. Visit our dealership today or get pre-approved with our online application. To learn more about our dealership and the services we offer, feel free to give us a call.  

      Visit our New Subaru Dealer from Westerly RI or Norwich Today!

      Looking for a new Subaru dealer near Westerly RI? Secor Subaru is right down the road for all your Subaru sales and service needs. 

      What type of Subaru vehicles are available?

      Subaru Coupes

      When it comes to two-door coupe options, Subaru only has one: the Subaru BRZ. Drivers can look forward to:

      • Up to 33 mpg highway and 24 mpg city driving
      • Up to 205 horsepower
      • Low 2,789-pound base curb weight

      Subaru Sedans

      For slightly more room, four doors, and a more practical vehicle, consider the Subaru Legacy and the Subaru WRX.

      For the more practical of the two, drivers might be attracted to the Subaru Legacy with its best-in-class interior volume and EyeSight® driver assist with automatic braking.

      If power and performance are more your speed, consider the Subaru WRX with its impressive 310 horsepower, standard AWD, and up to 290 lb-ft of torque.

      Subaru Hatchbacks

      Hatchbacks are popular mainly due to their performance and space-to-agility ratio. The Subaru Impreza excels in this realm. Drivers can look forward to:

      • Up to 38 mpg highway and 28 mpg city driving
      • Passenger volume up to 100.9 cubic feet
      • Cargo volume up to 55.3 cubic feet
      • The nimbleness of a smaller car with an additional sedan option

      Subaru SUVs & Crossovers

       For a bigger car with more capabilities, Subaru has several options:

      1. Subaru Outback:
        • Up to 32 mpg highway and 25 mpg city driving
        • 8.7 inches of ground clearance
        • Storage up to 73.3 cubic feet
      2. Subaru Crosstrek:
        • Up to 33 mpg highway and 27 mpg city driving
        • Cargo up to 51.9 cubic feet
        • Symmetrical AWD
      3. Subaru Forester:
        • Up to 33 mpg highway and 26 mpg city driving
        • Passenger volume up to 111.9 cubic feet
        • EyeSight® driver assist
      4. Subaru Ascent
        • Symmetrical AWD
        • Up to 5,000 pounds of towing capacity
        • Passenger volume up to 153.5 cubic feet