At Secor Subaru, we strive to be more than just a place to find the latest new Subaru models. Our goal is to improve the customer experience by delivering outstanding service and streamlining the car-shopping process. With Secor Simple Purchase, you can complete the entire car-buying process, from initial model research to final delivery, without needing to visit a dealership.

Here on our website, we offer a variety of tools and resources to assist you in selecting the Subaru sedan or SUV that checks all your boxes. Our extensive online inventory is easy to navigate and highly detailed...

Summertime is finally here in Connecticut, which means now is a great time for Subaru shoppers to take advantage of special financing and lease offers from Secor Subaru in New London, CT. During the Subaru Summer Love sales event, we're offering significant savings on a variety of popular models, including the Subaru Crosstrek and Outback. For a limited time, you can enjoy low monthly payments on select models, as well as 0% APR financing for up to 63 months and no payments for 90 days!

In our extensive new vehicle inventory, you'll find a vast selection of Subaru…

The Subaru brand is renowned for its commitment to safety and for being the only automaker to include Symmetrical All-Wheel-Drive as standard equipment on almost all of its models. (The Subaru BRZ maintains its sports-car purity with standard rear-wheel drive.) However, beyond a sure-footed driving experience and advanced driver aids, Subaru models also come well-equipped with a range of comfort, convenience, and tech amenities. In fact, one of the most sought-after technologies in the industry, advanced smartphone integration, comes standard on Subaru models.

With the...

So often, when you are shopping for the next vehicle to take you on your Norwich, CT adventures, you are faced with a hard question: Should you go with a new Subaru from Secor Subaru as you set out for your journey across Westerly, RI? Or should you consider a pre-owned when the sights and sounds of Groton are calling? The answer might just be, both, when you browse the selection of Certified Pre-Owned Subaru models in New London.

When you start your search in the selectionof Certified Pre-Owned of Subaru models, you will find plenty of virtual new…

The time has come for you to get a new car for your travels around Groton or East Lyme. Perhaps the timing isn't fantastic. It seldom is. But that is no reason to skip over the great selection of new and used vehicles at Secor Subaru. We understand it may have been a rough couple of months for you and your family, so we want to make sure you can still get a car you love. It is time to search for new Subaru incentives to help you save money for you Norwich, CT adventures.

One incentive offered by…

Wouldn't it be great if you could save money on the things you need? Many times you can find ways to stay within your budget by scouring for coupons for items like groceries or nights out. When it comes to your car, there are ways you can save on the regular maintenance your Subaru must go through, every five thousand miles or so. Secor Subaru makes saving money fun, with available service coupons. So you can keep more money available for your adventures in Groton or Waterford.

You take your Subaru everywhere. From Norwich, CT to Westerly, RI. Those…

From Genuine Subaru Parts to a high-end service center, our New London, CT Subaru dealer offers plenty of ways to keep your car or crossover in its best shape. We're also home to a reliable and expert-staffed auto body and collision repair center, providing premium collision repair work that will work hard and efficiently to get your Subaru back to its best shape.

Though most businesses around East Lyme, Groton and Waterford, CT are shut down during this pandemic, our New London, CT Subaru dealership is open and ready to handle car sales online. Though you'll shop from home, you can still find a great deal on the kind of new Subaru that suits your style and handles your travels around Norwich, CT and Westerly, RI. Learn about our easy online shopping process and be in touch today so we can get you started on finding the perfect new Subaru for your travels around town and beyond.

As Connecticut is one of the hardest hit areas during this pandemic, it might not seem like an ideal time to shop for your next new Subaru or used car around East Lyme and Groton. But we here at our New London, CT remain open while ensuring the safety and health of our customers and employees. With our shop from home process, you'll not only be able to upgrade your car or crossover, but you might even save with some great deals we're offering.

We at Secor Subaru are totally delighted to be able to show off an incredible list of vehicles and services at our dealership. We have plenty of resources for you to utilize, and we are totally eager to be your number one Subaru dealership. In addition to providing you with a long list of resources and exciting available features, we are also proud to be involved in the community that we love so much. We are very happy to be involved in the incredible Winter Cinema Series presenting Little Women, and we are totally eager to show off how great…