Here at our New London, CT Subaru dealership, we're about so much more than selling high-quality new and used vehicles and providing reliable and trustworthy service and parts for your Outback, Crosstrek or Impreza model. With our Share the Love community efforts, we proudly contribute to the amazing organizations that mean so much to the people of East Lyme, Groton, Waterford and the other neighboring towns. This year, we're proud to announce that we've donated more than $26,000 to the local Meals on Wheels organization, which impacts so many people in our nearby communities.

Upcoming 2021 editions of popular new Subaru models have already started making their way here to our New London, CT dealership. For any Outback, Legacy, Ascent or Forester that hasn't yet arrived, we're happy to take reservations if you know that's the kind of upgrade you'll want. While maintaining the traditional styling and the legendary standard Subaru Symmetrical AWD system that this brand is known for, there are some nice upgrades for the 2021 editions of the Outback, Crosstrek and Legacy. Visit our Subaru dealership from East Lyme, Groton or Waterford today and we'll be…

Here at our New London, CT Subaru dealership, we offer much more than a great place to buy a new vehicle here in the Lyme and Groton area. In fact, we'll even buy from you if you have a quality vehicle to unload, and there's no obligation to buy from us. We offer an easy, efficient and thorough appraisal process with a quick turn-around, and a cash payment if that's what works best for you. When you sell at a trusted Subaru dealership that's conveniently local to the Waterford, Norwich and Westerly areas, you know you…

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Has your vehicle gone through some serious summertime adventures and is now in need of a good cleaning? Secor Subaru is proud to provide auto detailing to those in the East Lyme area. While you might be worried about bringing your vehicle to us due to COVID-19, we can assure you that we are putting safety first at our dealership and are ensuring that your vehicle will be taken care of properly so you can take it home looking like new! To learn more about our auto detailing services and COVID-19 efforts continue reading.

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With 2020 coming to close soon, we are excited to announce some of the arrivals of the 2021 Subaru lineup to our new inventory in New London. You'll love the new features, all-new exterior colors, powerful engines, and so much more! The new 2021 Subaru models will be sure to speak to those looking for something cutting-edge and reliable. To learn more about some of our favorite new Subaru models coming soon to Secor Subaru serving East Lyme continue reading.

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Are your brakes starting to grind? Is your check engine light on? Do your lights flicker when you turn the key? If so, then it might be time for you to schedule your next service appointment! If you live in the East Lyme area there is no better or more convenient dealership to schedule service at than here at Secor Subaru. We want you to drive a reliable vehicle, and you shouldn't have to pay an arm and a leg to do so. To learn more about why Secor Subaru service is a great place to service your vehicle…

What a summer it has been so far. Some drivers may be recovering from a rough Spring, and things are just now getting back to normal. Some plans may have been put on hold until the climate normalized a little more. Secor Subaru in New London understands. Some of those plans may have included finally getting that new Subaru you have always wanted. Instead, you have gutted things out in your current car and put your Subaru dreams on the back burner. But Secor Subaru wants you to know, now is the time to revisit your goal of driving a…

At Secor Subaru, we strive to be more than just a place to find the latest new Subaru models. Our goal is to improve the customer experience by delivering outstanding service and streamlining the car-shopping process. With Secor Simple Purchase, you can complete the entire car-buying process, from initial model research to final delivery, without needing to visit a dealership.

Here on our website, we offer a variety of tools and resources to assist you in selecting the Subaru sedan or SUV that checks all your boxes. Our extensive online inventory is easy to navigate and highly detailed...

Summertime is finally here in Connecticut, which means now is a great time for Subaru shoppers to take advantage of special financing and lease offers from Secor Subaru in New London, CT. During the Subaru Summer Love sales event, we're offering significant savings on a variety of popular models, including the Subaru Crosstrek and Outback. For a limited time, you can enjoy low monthly payments on select models, as well as 0% APR financing for up to 63 months and no payments for 90 days!

In our extensive new vehicle inventory, you'll find a vast selection of Subaru…

The Subaru brand is renowned for its commitment to safety and for being the only automaker to include Symmetrical All-Wheel-Drive as standard equipment on almost all of its models. (The Subaru BRZ maintains its sports-car purity with standard rear-wheel drive.) However, beyond a sure-footed driving experience and advanced driver aids, Subaru models also come well-equipped with a range of comfort, convenience, and tech amenities. In fact, one of the most sought-after technologies in the industry, advanced smartphone integration, comes standard on Subaru models.

With the...