The 2019 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2019 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2019 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Secor Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Ct Humaine Society
New London Public Schools, New London Athletic Dept.
TVCCA Meals on Wheels for Eastern CT, Garde Arts Center, Toys for Tots, New London Rotary, CT Shoreline Family Photo
Backus Hospital

 Subaru Love Promise Heart

Love Promise Stories from Secor Subaru

Subaru and Secor Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Secor Subaru Supports TVCCA Meals on Wheels  –  Megan B

Secor Subaru in New London, CT, has been a stalwart supporter of and partner to TVCCA's Meals on Wheels program for many years now. Each year, TVCCA and Secor co-host a Business After Hours event through the local chamber to introduce community members and local businesses to the Meals on Wheels program. Owner Charles Secor and General Manager Paul Holden explain to the crowd of 100 or so local business people the importance of supporting community charities, as Secor does. They also include TVCCA in other events that they sponsor in the region, like an annual film festival, allowing TVCCA's Meals on Wheels to provide a sampling of our culinary expertise while showcasing the important work we do for our elderly neighbors. We are so grateful to Secor Subaru for their continued support and friendship!

Secor Love Promise Drop Off  –  Stephen M

On this lovely Friday, I was met by a large staff from Subaru all ready and willing to make a difference and by far the largest stack of notes for the patience of any of the walks. We also got to meet more hospital staff than any before as well which made for a wonderful group of photos of the experience. Everybody was extremely happy, and several folks showed interest in getting involved with LLS outside of the drop off as well.

Meals on Wheels Angels  –  Megan B

We recently received this lovely note from one of our Meals on Wheels recipients who, thanks to our partnership with Subaru, receives daily weekday meals: "Thank you so much for the meals. Your delivery people are so nice! I recently lost my husband and am dealing with cancer treatments. You are all my angels." Meals on Wheels' motto of "More Than a Meal" can be seen every day through the caring staff and volunteers who deliver not just a nutritious meal, but kindness, companionship, and a peace of mind.

Blankets and Messages of Hope  –  Virginia C

We were absolutely overwhelmed by the generosity and kindness Of Secor Subaru and LLS for donating such beautiful blankets for our patients undergoing Cancer treatments. The patients are loving the blankets and are especially touched by the handwritten messages of hope attached to each blanket. This truly shows "Where love meets Hope". Our patients are definitely feeling loved, cared for and most importantly supported as they go through this very difficult journey. Thank you again for including us in this mission, its remarkable that we've found such wonderful caring people who truly care! Hartford Healthcare Medical Group Waterford Oncology

Sometimes the little things are the big things  –  Megan B

Recently, students from The Rectory School made cupcakes and handmade cards for our Meals on Wheels recipients, which our driver delivered in our Subaru Outback. Here's what their teacher and one of our participants had to say: The kids enjoyed doing this and are so happy they brought smiles to so many faces! We received a phone call today from one of the recipients. She said, "I am an 80+ year old, widowed lady who lives alone with my German Shepherd. I look forward to getting Meals on Wheels for the meal and for the company. Today I had a lovely treat! Not only did I get a beautiful and tasty cupcake, I had a note and it was just what I needed. It said, 'Sometimes the little things are the big things.' You have no idea how much I needed that today! Please thank your teachers and students from a little old lady. I love them all." Thank you Subaru for helping us deliver these small things that really are so big to many of our seniors!

Dependability for Delivery  –  Megan B

The Subaru Outback has helped me in variety of ways. Because of its fuel efficiency I no longer have to refuel a gas guzzling refrigerated vending truck every other day. The Subaru Outback only needs to be refueled once a week or every five days which puts it a thread below a half tank. This really is a big deal and has certainly cut fuel consumption on my route by over half. The Subaru Outback looks very good and the clients have commented how much they like it. The Subaru Outback is fun to drive and, being a light and very maneuverable vehicle with plenty of power, it is able to get up and go as I drive steep inclines along the Thames River roads and as all Subaru vehicles have all wheel drive I know I have very dependable traction even on wet and icy roads. With the heated bucket seats it guarantees me a warm ride in winter and my Doctor said the heat is good for your back, very therapeutic, and I do not have a good back so this is good preventive medicine. I have told all the clients that Subaru donated the vehicle to TVCCA Meals on Wheels and it makes them feel good that someone cares about them to donate such a nice vehicle as this Subaru Outback! As I always say, "Never fear, Dennis is here!"..... With the Subaru Outback! Written by: Dennis P., TVCCA Meals on Wheels delivery driver

Love Promise Distribution  –  Daniela H

We were honored to partner up with Secor Subaru to deliver 80 beautiful blankets and 12 craft kits for the cancer patients at L+M Cancer Center. Greeted by Karen Geary, Oncology Patient Navigator from Lawrence + Memorial Cancer Center in Waterford, CT. The Cancer Center is better known as Smilow Cancer Hospital Care Center. It is a beautiful relatively new building. They have a peaceful garden outback for patients to go and relax in a peaceful environment. Karen was pleased to have such a generous amount of blankets donated to L+M for the patients and is looking forward to distributing them amongs the patients!

The power of relationships  –  Megan B

The power of relationships and the potential opportunities that come from them should never be underestimated.Several years ago, TVCCA began developing a relationship with Secor Subaru in New London, CT. Secor was initially approached to support TVCCA’s first Meals on Wheels fundraiser in 2011. TVCCA met with Paul Holden, GM of Secor Subaru, and the partnership has continued to flourish and grow. For 6 years, Secor has been a sponsor and advertiser of this event, bringing staff and customers to attend. TVCCA and Secor have also partnered on other local community events like Business After Hours and pre-event receptions at the Garde Arts Theater.Paul has been instrumental in the local success of Share the Love, and his commitment to the Meals on Wheels program has become infectious with his staff and other groups. In fact, it was Paul who brought the idea of keeping locally raised dollars in the community to Subaru of New England. The staff at Secor Subaru has provided the synergy behind Share the Love in New London, CT, demonstrating their commitment to community, to those who live in the community and to a very special population of Senior Citizens. These seniors have been part of the community and active for many years and now, thanks to Meals on Wheels and support from the community like that from Secor Subaru, are aging in place. We are honored by Secor’s partnership, their commitment to community and feel deeply privileged to be their Hometown Charity.

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