The 2021 Subaru Love Promise Community Commitment Award

The 2021 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2021 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Secor Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Ct Humane Society

New London Public Schools, New London Athletic Dept.

TVCCA Meals on Wheels for Eastern CT, Garde Arts Center, Toys for Tots, New London Rotary, CT Shoreline Family Photo

Backus Hospital

Did Secor Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Secor Subaru

Subaru and Secor Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Secor Subaru Come Through for Seniors - Megan B

For several years, Secor Subaru has chosen Thames Valley Council for Community Action (TVCCA) Meals on Wheels as their Hometown Charity during the Share the Love Event. This year's event presented unique challenges for both the dealership and the Meals on Wheels program to get the word out about this important partnership. So the team at Secor Subaru got creative in their approach to working with TVCCA Meals on Wheels. Paul Holden, general manager, went out and delivered meals with TVCCA - talking to seniors and understanding their stories and the impact that receiving Meals on Wheels has on their lives. They worked with the nonprofit to create a short video that could be shared broadly online and a radio commercial that ran on 5 different stations. No matter the total number of cars that were sold during this year's Share the Love Event, TVCCA considers themselves lucky to have a partner, like Secor Subaru, so dedicated to helping our community throughout the years and especially during this most difficult time!


Giving pets a fresh start - Susan W

Olivia the kitten got a fresh start at the Connecticut Humane Society…and when she was adopted, it meant good news for other pets in need too. That’s because Secor Subaru donated $100 to CHS in honor of Olivia’s adoption as part of Subaru Loves Pets Month. In fact, Secor gave $100 in honor of each cat and dog adopted that month at CHS’ Waterford location! That’s going toward the medical care of other pets like Olivia. Little Olivia came to CHS from a local animal control shelter when she was just 2 months old. She received exams with staff veterinarians, vaccinations, her spay surgery and other care she needed, and then found a new mom! Her mom says: “We have renamed her Luna--as my daughter is named Olivia! Luna is an absolute treasure. It was absolute fate when it came to adopting this beautiful soul, and we are forever thankful that she came into our lives.” Visit for more information on the pets.

Connecticut Humane Society
Giving pets a fresh start

Cleaning the Beach with Secor Subaru! - Ollie D

My name is Ollie, and my mom is helping me write this. My dad is Rob Dupont, who works for Secor Subaru. He and I did the Connecticut Coastal Cleanup with Save the Sound at Ocean Beach this year. We have done it for the past two years. This year we had a good amount of people to help, and collected a lot of trash. Over 100 pounds! I helped my dad with the pickup and we had a table full of bottled drinks, snacks, and Subaru gear for the helpers. I was in charge of the table. My favorite helper was Mr. Phil Medberry who is a Subaru Ambassador. I think that means he like Subarus a lot. He found the biggest and coolest piece of trash. It was a piece of a train rail! We cleaned the beach so the Earth will be healthy, and we all had fun. Thank you Secor Subaru for all you do!

Cleaning the Beach with Secor Subaru!

What makes tails wag & purrs rumble? Secor Subaru! - Kerry G

What makes tails wag, purrs rumble, and bunnies binky? Secor Subaru, of course! The Connecticut Humane Society’s Quaker Hill location has had the privilege of working with Secor Subaru since 2015. It’s no secret that Subaru is a gigantic supporter of animal welfare initiatives, and through a series of annual donation drives, Secor Subaru has made that partnership local and meaningful. With showroom collections, and partnerships with the Garde Arts Center, local Navy community, CT Shoreline Photo Family, and Eastern Connecticut Chamber of Commerce, Secor has generated thousands of pounds of food and supplies for CHS’ Pet Food Pantry. In 2020, this collaboration expanded to include an October promotion that donates critical lifesaving funds for every pet adoption occurring at CHS. Keeping pets as their parents’ co-pilots, in life and in the car? We can’t think of a better win for families. Thank you, Secor Subaru!

Connecticut Humane Society
What makes tails wag & purrs rumble? Secor Subaru!

Secor Subaru Raises Awareness for Senior Nutrition - Megan B

Secor Subaru hosted more than 150 community business leaders at their dealership for a special Business After Hours that highlighted the partnership between Secor and TVCCA Meals on Wheels. Guests also took part in making holiday cards to be delivered to Meals on Wheels recipients.

Secor Subaru Raises Awareness for Senior Nutrition

Bringing Warmth and Love to the Cancer Patients! - Daniela V

Secor Subaru and The CTWHV Chapter of the Leukemia & Lymphoma Society (LLS) have partnered to make a difference in the lives of people battling cancer in the Norwich community. The partnership called Subaru Loves to Care provides warm blankets and loving messages of hope and inspiration written by Subaru customers to patients fighting cancer at the Eastern Connecticut Hematology and Oncology. HUGE Thank you to Secor Subaru for donating 80 beautiful blankets to Eastern Connecticut Hematology and Oncology to spread warmth to their patients. Patients are in the infusion center for hours at a time and these blankets keep them warm as they are going through treatments. On behalf of LLS and everyone fighting or in remission from cancer and the people who love them, huge and heartfelt thanks to Secor Subaru and the entire Secor Subaru family for joining the LLS mission to create a world without blood cancer.

Leukemia & Lymphoma Society
Bringing Warmth and Love to the Cancer Patients!

The power of relationships - Megan B

The power of relationships and the potential opportunities that come from them should never be underestimated. Several years ago, TVCCA began developing a relationship with Secor Subaru in New London, CT. Secor was initially approached to support TVCCA’s first Meals on Wheels fundraiser in 2011. TVCCA met with Paul Holden, GM of Secor Subaru, and the partnership has continued to flourish and grow. For 6 years, Secor has been a sponsor and advertiser of this event, bringing staff and customers to attend. TVCCA and Secor have also partnered on other local community events like Business After Hours and pre-event receptions at the Garde Arts Theater. Paul has been instrumental in the local success of Share the Love, and his commitment to the Meals on Wheels program has become infectious with his staff and other groups. In fact, it was Paul who brought the idea of keeping locally raised dollars in the community to Subaru of New England. The staff at Secor Subaru has provided the synergy behind Share the Love in New London, CT, demonstrating their commitment to community, to those who live in the community and to a very special population of Senior-citizens. These seniors have been part of the community and active for many years and now, thanks to Meals on Wheels and support from the community like that from Secor Subaru, are aging in place. We are honored by Secor’s partnership, their commitment to community and feel deeply privileged to be their Hometown Charity.

Thames Valley Council for Community Action
The power of relationships

Secor Subaru Supports TVCCA Meals on Wheels - Megan B

Secor Subaru in New London, CT, has been a stalwart supporter of and partner to TVCCA's Meals on Wheels program for many years now. Each year, TVCCA and Secor co-host a Business After Hours event through the local chamber to introduce community members and local businesses to the Meals on Wheels program. Owner Charles Secor and General Manager Paul Holden explain to the crowd of 100 or so local business people the importance of supporting community charities, as Secor does. They also include TVCCA in other events that they sponsor in the region, like an annual film festival, allowing TVCCA's Meals on Wheels to provide a sampling of our culinary expertise while showcasing the important work we do for our elderly neighbors. We are so grateful to Secor Subaru for their continued support and friendship!

Thames Valley Council for Community Action, Inc.
Secor Subaru Supports TVCCA Meals on Wheels

Secor Love Promise Drop Off - Stephen M

On this lovely Friday, I was met by a large staff from Subaru all ready and willing to make a difference and by far the largest stack of notes for the patience of any of the walks. We also got to meet more hospital staff than any before as well which made for a wonderful group of photos of the experience. Everybody was extremely happy, and several folks showed interest in getting involved with LLS outside of the drop off as well.

Leukemia & Lymphoma Society
Secor Love Promise Drop Off

Meals on Wheels Angels - Megan B

We recently received this lovely note from one of our Meals on Wheels recipients who, thanks to our partnership with Subaru, receives daily weekday meals: "Thank you so much for the meals. Your delivery people are so nice! I recently lost my husband and am dealing with cancer treatments. You are all my angels." Meals on Wheels' motto of "More Than a Meal" can be seen every day through the caring staff and volunteers who deliver not just a nutritious meal, but kindness, companionship, and a peace of mind.

Thames Valley Council for Community Action
Meals on Wheels Angels