The 2025 Subaru Love Promise Customer and Community Commitment Award
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. What is the Subaru Love Promise Community Commitment? At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Secor Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Ct Humane Society
Save the Sound
C.B. Jennings Elementary School
New London Homeless Hospitality Center, TVCCA Meals on Wheels for Eastern CT, Garde Arts Center, Toys for Tots, New London Rotary
Eastern CT Hematology Oncology
Love Promise Stories from Secor Subaru
Subaru and Secor Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Save the Sound beach cleanup - Annalisa P
Secor Subaru has been hosting an annual volunteer beach cleanup with Save the Sound for several years and in September 2025 had a successful event at Fort Trumbull State Park in New London. Volunteers from the community and Secor Subaru came out to remove trash from the park and therefore prevent it from entering our local waterways as pollution and potential harm to wildlife. Thank you, Secor Subaru, for hosting cleanups with Save the Sound! We look forward to working with your team again in 2026!
Secor Subaru and C.B. Jennings International Elementary Magnet School - Francisca S
This year Secor Subaru partnered with a local school, C.B. Jennings Elementary school in New London CT. On August 20th 2025, the Secor team donated multiple learning kits to the school. We meet some incredible educators, like the new principle, Janine Sullivan, who value the education and growth of our youth. They will be able to disturb these kits to the teachers and students who need them the most. This is another way Subaru of New England , Subaru Loves Learning Program benefits our local communities in a big way.
Subaru Loves the Earth - Save the Sound - Secor Subaru - Francisca S
Connecticut Coastal Clean up ! This year on September 14th 2025, Secor Subaru and Save the Sound teamed up at Fort Trumbull State Park in New London CT, for another year of Coastal Clean ups! As a Subaru Retailer, we are able to work with this vital organization to preserve our planet. For over two decades Subaru is the largest corporate donor to the National Park foundation and we as Subaru retailers want to do our part in our local community. Secor Subaru hosted this years clean up and we were able to meet and work with passionate people who are passionate about keeping our planet clean. They are enthusiastic subaru customers as well.
More Than a Meal: Meals on Wheels provides seniors in New London with nutrition and compassion - Penny N
TVCCA delivers Meals on Wheels to seniors in New London, CT every day. For many clients, the drivers and volunteers are not only meal deliverers—they are a lifeline to the outside world, offering safety checks, social connection, and communication between seniors and their families. Marjorie has been receiving Meals on Wheels for a little over a year. She and Estefany, her delivery driver, have developed the kind of unique bond that often forms between MOW drivers and the seniors they visit daily. A couple of weeks ago, Estefany knocked on Marjorie’s door and immediately heard her calling out for help. When she found the door unlocked, she announced herself and followed Marjorie’s voice. She found Marjorie lying on the floor, with her walker knocked on its side next to her. “I’m going to call 911,” Estefany said, but Marjorie insisted she did not want to go to the hospital, so Estefany gently helped her up and into a chair, asked about pain, and urged her again to allow someone to come and do a safety check, but Marjorie was adamant. Making sure she was settled and appearing stable, Estefany left—but not before giving Marjorie her personal number and urging her to call her right away if she needed anything. Estefany then immediately contacted TVCCA’s Meals on Wheels Coordinator, who reached out to Marjorie’s son. When Estefany arrived at Marjorie’s house the next day with her meal, her son was there waiting. He was so appreciative of the care that Marjorie had shown towards his mom. “If it weren’t for you, my mom would have been on the floor for days.” He also shared how thankful he is for the meals TVCCA provides, explaining that his mother cannot cook and that most days, this is the only food she has. Meals on Wheels is more than a meal, and its delivery drivers are more than someone just dropping off food. For seniors like Marjorie the program means daily safety, compassion, and human connection. Marjorie says she can’t express enough how grateful she is for what Estefany did that day—and for the kindness she shows every day. TVCCA's Meals on Wheels program is honored to have Secor Subaru as a community partner; they are crucial to our ability to provide healthy, nutritious food and daily wellness checks to seniors and people with disabilities in New London, CT. We couldn't do what we do without their support.
Filling Hearts (and a Forester) with Love for Connecticut’s Pets - Elizabeth M
At Connecticut Humane Society, we see every day how a little kindness can change a pet’s life. Our partnership with Secor Subaru through the Subaru Loves Pets initiative has shown us just how powerful compassion can be when a community comes together. This year, our collaboration was filled with heart, curiosity, and impact. Together, we created snuffle mats that bring comfort and enrichment to the cats in our shelters. The Secor team showed such genuine interest and enthusiasm, asking thoughtful questions throughout the process to learn more about our multifaceted approach to keeping pets safe, healthy, and thriving with their families. They also filled a Forester with food, toys, treats, and care packs for the pets at our Waterford shelter, ensuring every animal felt loved and supported. Their visit to the local Quaker Hill shelter was another meaningful moment. Here they were able to witness first hand the furry recipients of their giving them a firsthand, speak with shelter staff regarding the programs that help Connecticut pets find and stay with the families who love them. This partnership has touched so many lives, both human and animal. Every tail wag, every soft purr, and every grateful family reminds us that we are stronger together. With the compassion and support of Secor Subaru, more pets are finding hope, comfort, and the happy futures they deserve.
Secor Subaru Delivers Comfort to Patients at The ECHO Cancer Foundation, Inc. and ECHO Associates - Paige C
As part of the Subaru Loves to Care initiative in partnership with the Leukemia & Lymphoma Society (LLS), Secor Subaru generously donated 80 blankets with handwritten messages of hope, to patients at The ECHO Cancer Foundation, Inc. and ECHO Associates. These heartfelt gifts were more than just gestures. They offered warmth, encouragement, and a tangible reminder that patients are not alone in their fight. The blankets and personal notes were delivered with compassion and care, bringing comfort to those undergoing treatment and strengthening the sense of community that surrounds them. Every message was written with the intention of lifting spirits and providing a moment of peace during a difficult journey. Secor Subaru’s involvement reflects the true spirit of the Subaru Loves to Care initiative, demonstrating how love, support, and human connection can make a meaningful difference in the lives of cancer patients. Through this act of kindness, they continue to show that small moments of care can have a lasting impact.
Secor Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in New London, this is a harsh reality. Helping others strengthens communities, which is why Secor Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Secor Subaru have helped nearly 900,000 children and adults in urgent need. On 01/14/2025, Secor Subaru donated 120 coats to TVCCA Little Learners. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Hazel's Home! - Kathryn S
In mid-October, Hazel's life was forever changed thanks to Subaru Loves Pets and Secor Subaru. 4-year-old Shih Tzu, Hazel, came to the Connecticut Humane Society shy and unsure of the world around her. Her previous owners made the tough choice to rehome her after allergies developed in their home. With a lot of dedicated TLC and patience from the behavior team, Hazel learned how to trust new people, and was soon available for adoption. Thanks to Secor Subaru, when an amazing new family stepped up to adopt Hazel, her new adventure began with a lovely "Welcome Home" adoption basket! All of the pups who found new homes during the month-long Subaru Loves Pets promotion in October were able to go home with these great packages thanks to Secor Subaru. And Secor Subaru's dedication over the years has provided so many pets with love and care. Thanks to their pet food drives, which have been running since 2015, countless families have been able to feed their pets through CHS' pet food pantry program, keeping pets with the people who love them. Thank you, Secor, for caring for pets like Hazel and for your incredible partnership through the years! Because of you, Hazel is living her best life, and many more pets got that chance too this October. Your compassion truly makes a difference!
Turkeys for Thanksgiving ! - Paul H
For several years the employees of Secor Subaru have chosen to donate their Thanksgiving turkeys to the New London community Meal Center. This year (2024) Our staff Francisca Secor, Shane Wildes and Paul Holden delivered 20,17lbs turkeys to this community food service. This provides many in need a real Thanksgiving dinner.
Secor Subaru joins 2024 CT Cleanup - Annalisa P
Secor Subaru has partnered with Save the Sound (again!) for the 2024 CT Cleanup. The staff at Secor go above and beyond to host a cleanup in their community to engage volunteers and remove trash from our local waterways. Thank you for being part of the CT Cleanup!
