The 2023 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.
We're honored to receive the 2023 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Secor Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Ct Humane Society
TerraCycle
Winthrop STEM Elementary Magnet School
New London Homeless Hospitality Center, TVCCA Meals on Wheels for Eastern CT, Garde Arts Center, Toys for Tots, New London Rotary, CT Shoreline Family Photo
Eastern CT Hematology Oncology

Did Secor Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.
Love Promise Stories from Secor Subaru
Subaru and Secor Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Thank You - from my family and my mom - Jennifer S
At 42, I never thought I would need TVCCA - but I did. In December of 2021, my active mom took a fall and after three surgeries could no longer live independently. We could not afford care and I was resigned to quitting my job to take care of her. I happened to be a community event and started talking with TVCCA. they were able to arrange Meals on Wheels, refer my family to several programs and my mom was bale to stay in her home and I was able to continue my career. When I called to thank them, TVCCA said that without the financial support of Secor Subaru they could not provide Meals on Wheels to my area (Groton, CT). They suggested I submit my story and here I am. Thanks so much Secor - My Mom Getting her Valentine's Cupcake with her meal.
Secor Subaru a Community Retailer - Barbara C
TVCCA is incredibly fortunate to partner with Secor Subaru for the Subaru Share the Love® Event. In the History of our partnership, Secor and Subaru America, have provided more than $292,000 to the TVCCA Meals on Wheels Program. That generosity has provided 100,000 meals and allowed 117 seniors to stay in their homes. Thank you so much to Secor Subaru for helping us help the community.
Socks for the first day of getting back on your feet - Annah P
The New London Homeless Hospitality Center is southeast Connecticut's largest emergency shelter serving adult men and women from across the region. In the cold weather months, it operates the only overnight no barrier no freeze shelter in the area. Our community members who find themselves at the emergency shelter or the no-freeze warming center, often have only the clothes on their backs when they arrive. We appreciate Secor Subaru for providing warm socks for guests to change into when they arrive. These little things make a huge difference in helping people make the enormous steps it takes to get back on their feet.
Haze - Kathryn S
After spending 381 days in CHS’ care without a family to call his very own, one could totally understand if Haze’s spirits were dampened. Was it his size? There was a lot to him… his head alone was gigantic. That he was middle-aged? The troublesome knees and hips? His allergies? 381 days is a long time to wait for your next chapter in life, but on day 381, a family came to meet Haze, and it was love at first sniff. Haze turned from couch surfer from all the wonderful foster homes that helped him, to a couch potato with his new family. Thanks to Secor Subaru, more pets like Haze get all the time they need. During the Subaru Love Pets campaign, Secor donated $100 for every dog and cat adoption, so other pets would have the same love, support, and success that Haze did here at the Connecticut Humane Society. On top of that, Secor purchased Bark Boxes and Chewbarus for newly adopted dogs to go home with a few goodies to get them started in their new lives, and they even hosted a pet food drive to make sure that the pets stay happy and healthy. Thank you so much Secor Subaru!
Connecticut Humane Society - Barbara N
Secor Subaru Paul Holden, General Manager 501 Broad Street New London, CT 06320 Dear Paul and all of our friends at Secor Subaru, Thank you for your generous gift to the pets of $3,100.00 from the 2022 Subaru Loves Pets Campaign! You have superhero status. You might not wear a cape, but because you’re always there to support pets during their time of need, the critters see you as nothing less. When a momma cat needed a safe place to raise her kittens, she had you to thank. So did a young pup and his people who turned to CHS as a last hope to keep their family together. And a blind senior bunny who needed foster care prior to adoption is fur-ever grateful. Thank you. What a year 2022 was! Whether its measure in tail wags, purr rumbles, bunny binkies or something else entirely, one thing is for certain: you’ve made thousands of love stories possible. CHS’ pets (and the people who love them) are so incredibly grateful for you. We look forward to partnering with you to transform even more lives in the year ahead. Thanks again! Sincerely, Barbara Naugle Director of Development
Save the Sound, Annalisa Paltauf - annalisa p
For the fourth year in a row, Secor Subaru organized a cleanup at their local beach to participate in Save the Sound’s annual Connecticut Cleanup. Secor Subaru staff prepared for the event and recruited volunteers, and made a huge impact on reducing the amount of trash that will end up in our waterways and Long Island Sound. September is International Coastal Cleanup month, so the volunteers at Secor Subaru’s cleanup joined about a half a million other volunteers all around the world for this major effort. No piece of trash is too small to be picked up, as it all adds up, and has an enormously detrimental impact on our local and global ecosystems. Subaru’s volunteers understand this and really did a great job at cleaning up their beach. Thank you, Secor Subaru!
Turkey Donation Story Secor Subaru/Secor Family November 23, 2022 - Paul H
Subaru of New England dedicates themselves to putting community work and giving back at the forefront of their company’s commitment to supporting organizations that help neighbors and community members in need. Secor Subaru is honored to be able to be a part of the Subaru Love Promise program. For the past four years we have been donating turkeys for the Thanksgiving and holiday season. With the price of food at an all-time high these past years and the devastation COVID-19 have left people in, this November we were able to donate eight fresh 20-pound turkeys to the soup kitchen. We devout ourselves to giving back to our New London community. We see the value of helping and understand that we have a platform to make a difference big or small. We are a family, and we take care of our Secor Family. Just like Subaru, we believe our communities grow stronger when everyone is cared for.
Our Stellar Subaru Ambassador, Phil by Paul Holden, Secor Subaru - Paul H
What is the Subaru Ambassador Program? “Subaru Ambassadors are a team of passionate, enthusiastic, and loyal Subaru owners, empowered by Subaru of America.” Who are Subaru Ambassadors? “Subaru Ambassadors are owners who have applied for the program, been carefully vetted, and have been chosen to be advocates for Subaru.” What does a Subaru Ambassador do? “Subaru Ambassadors advocate for our brand, retailers, products, and initiatives with honesty, integrity and enthusiasm.” Phil Medbery is a perfect example of what a Subaru Ambassador should be. For many years Phil has been a Subaru enthusiast and has been involved in several charitable projects sponsored by Secor Subaru. Phil, along with his daughter Cassie, became Subaru Ambassadors in 2016. Phil is an excellent photographer and is one of the administrators of the Connecticut Shoreline Photo Family, a group of local photographers. He is also a photographer for the Groton Submarine Base. He takes pictures for families meeting their loved ones as they return from sea duties. On one of these occasions, Phil organized a challenge event to collect pet food for our “Subaru Loves Pets” program and the Connecticut Humane Society. The families of the submariners collected almost a half a ton of pet food on this occasion. Phil and Cassie have been instrumental in organizing our " Save The Sound " clean up efforts collecting and disposing of trash on local beaches. Phil and Cassie have represented Secor Subaru at the “Wicked Big Meet,” the largest Subaru show in the Northeast. For several years they have attended these events enthusiastically answering questions and handing out Subaru gifts For the last nine years we have been a Share the Love partner with TVCCA/Meals on Wheels. We hold several events sponsoring, and advocating for TVCCA and Phil is always there to help and to take photographs. He organized a photography show featuring the Shoreline Photo family coinciding with the Garde Arts Film Festival. Some of the proceeds of the sale of the photographs go to support TVCCA and the Garde Arts Center. We can go on and on about everything Phil has done for Subaru as an Ambassador whether it is moving cars or sending in customers with special discount coupons. In summary, Phil is the best! Thank you, thank you, thank you, Phil
Couch Surfer to Couch Potato - Kathryn S
After spending 381 days in CHS’ care without a family to call his very own, one could totally understand if Haze’s spirits were dampened. Was it his size? There was a lot to him… his head alone was gigantic. That he was middle-aged? The troublesome knees and hips? His allergies? 381 days is a long time to wait for your next chapter in life, but on day 381, a family came to meet Haze, and it was love at first sniff. Haze turned from couch surfer from all the wonderful foster homes that helped him, to a couch potato with his new family. Thanks to Secor Subaru, more pets like Haze get all the time they need. During the Subaru Love Pets campaign, Secor donated $100 for every dog and cat adoption, so other pets would have the same love, support, and success that Haze did here at the Connecticut Humane Society. On top of that, Secor purchased Bark Boxes and Chewbarus for newly adopted dogs to go home with a few goodies to get them started in their new lives, and they even hosted a pet food drive to make sure that the pets stay happy and healthy. Thank you so much Secor Subaru!
ECHO Cancer Foundation Supported by Secor Subaru - Dana D
The ECHO Cancer Foundation was recently the recipient of 80 blankets and a number of school supply kits from Secor Subaru. They have supported the foundation for many years and the blankets have such an impact for cancer patients in the eastern CT community. Each blanket that is donated is provided to an patient in active chemotherapy treatment, their family member or their caregiver. Patients are so appreciative when they are provided with a blanket as it brings a sense of comfort rather than a standard medical grade blanket. We are equally grateful for the school supplies this year! The ECHO Cancer Foundation has recently started an initiative to collect and provide school supplies to patients with young children. The donation from Secor Subaru will go directly towards that initiative.
Did Secor Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.