The 2025 Subaru Love Promise Customer and Community Commitment Award
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Secor Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Ct Humane Society
Winthrop STEM Elementary Magnet School
New London Homeless Hospitality Center, TVCCA Meals on Wheels for Eastern CT, Garde Arts Center, Toys for Tots, New London Rotary
Eastern CT Hematology Oncology
Love Promise Stories from Secor Subaru
Subaru and Secor Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Secor Subaru Delivers Comfort to Patients at The ECHO Cancer Foundation, Inc. and ECHO Associates - Paige C
As part of the Subaru Loves to Care initiative in partnership with the Leukemia & Lymphoma Society (LLS), Secor Subaru generously donated 80 blankets with handwritten messages of hope, to patients at The ECHO Cancer Foundation, Inc. and ECHO Associates. These heartfelt gifts were more than just gestures. They offered warmth, encouragement, and a tangible reminder that patients are not alone in their fight. The blankets and personal notes were delivered with compassion and care, bringing comfort to those undergoing treatment and strengthening the sense of community that surrounds them. Every message was written with the intention of lifting spirits and providing a moment of peace during a difficult journey. Secor Subaru’s involvement reflects the true spirit of the Subaru Loves to Care initiative, demonstrating how love, support, and human connection can make a meaningful difference in the lives of cancer patients. Through this act of kindness, they continue to show that small moments of care can have a lasting impact.
Secor Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in New London, this is a harsh reality. Helping others strengthens communities, which is why Secor Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Secor Subaru have helped nearly 900,000 children and adults in urgent need. On 01/14/2025, Secor Subaru donated 120 coats to TVCCA Little Learners. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Hazel's Home! - Kathryn S
In mid-October, Hazel's life was forever changed thanks to Subaru Loves Pets and Secor Subaru. 4-year-old Shih Tzu, Hazel, came to the Connecticut Humane Society shy and unsure of the world around her. Her previous owners made the tough choice to rehome her after allergies developed in their home. With a lot of dedicated TLC and patience from the behavior team, Hazel learned how to trust new people, and was soon available for adoption. Thanks to Secor Subaru, when an amazing new family stepped up to adopt Hazel, her new adventure began with a lovely "Welcome Home" adoption basket! All of the pups who found new homes during the month-long Subaru Loves Pets promotion in October were able to go home with these great packages thanks to Secor Subaru. And Secor Subaru's dedication over the years has provided so many pets with love and care. Thanks to their pet food drives, which have been running since 2015, countless families have been able to feed their pets through CHS' pet food pantry program, keeping pets with the people who love them. Thank you, Secor, for caring for pets like Hazel and for your incredible partnership through the years! Because of you, Hazel is living her best life, and many more pets got that chance too this October. Your compassion truly makes a difference!
Turkeys for Thanksgiving ! - Paul H
For several years the employees of Secor Subaru have chosen to donate their Thanksgiving turkeys to the New London community Meal Center. This year (2024) Our staff Francisca Secor, Shane Wildes and Paul Holden delivered 20,17lbs turkeys to this community food service. This provides many in need a real Thanksgiving dinner.
Secor Subaru joins 2024 CT Cleanup - Annalisa P
Secor Subaru has partnered with Save the Sound (again!) for the 2024 CT Cleanup. The staff at Secor go above and beyond to host a cleanup in their community to engage volunteers and remove trash from our local waterways. Thank you for being part of the CT Cleanup!
Secor Subaru Supported My Classroom - Christine M
Secor Subaru has worked to make a positive impact in the world through their donation to my third-grade classroom. Thank you Secor Subaru for your dedication to our community and the Subaru Love Promise. You have made a positive impact on myself and my students through your donation to our classroom. I greatly appreciation the school supplies and materials for the classroom. The students have new writing folders, math supplies, and some great biographies for a future writing project. Thank you
Secor Subaru and their support for the New London Kiwanis Club - Martin O
For over twenty years Secor Subaru has supported the Kiwanis Club of New London and their work in the greater New London community. Secor Subaru has been represented in the club by longtime Sales Manager, Paul Holden. Between Paul and the support of the owner, Charlie Secor, Secor Subaru has donated over $5000 to our Annual Golf Tournament that supports our charitable giving each year, especially our NB King Scholarship Endowment that annually awards three $3000 scholarships to local graduating high school seniors. Their support has also greatly assisted our Reading is Fundamental program in local preschools, Key Clubs in four local high schools: East Lyme, Waterford, Fitch and Ledyard, and so much more. Paul has also donated time as a Kiwanis Bell Ringer for the Salvation Army and been the lead club salesman for our annual Ham and Turkey Sale fundraiser. Secor Subaru's ongoing support is greatly appreciated! Sincerely Martin Olsen President, New London Kiwanis Club
Secor Subaru Partners With The Leukemia & Lymphoma Society - Daniela V
Every three minutes, a person in the U.S is diagnosed with leukemia, lymphoma, or myeloma - blood cancers that often requires patients to endure difficult treatments that leave them feeling weak, cold, and isolated. Since 2016, Subaru has partnered with The Leukemia & Lymphoma Society® (LLS) to provide warmth, love, and relief by delivering over 230,000 blankets along with patient care kits and encouraging messages of hope. Secor Subaru delivered 80 blankets and 10 patient care kits to The ECHO Cancer Foundation. We are proud to continue this partnership and look forward to many years to come. Thank you all for your continued support to our patients!
Secor Subaru + Meals on Wheels = A Great Partnership - Penny N
Several years ago, New London, CT resident Mrs. T was diagnosed with Alzheimer’s and dementia. Her condition worsened as the disease progressed: she could no longer cook and she often forgot to eat. Mrs. T’s daughter, Pam, decided to move in with her mother to help with activities of daily living and keep an eye on things as her mother declined. Pam was alarmed by how much weight Mrs. T had lost and sought out Meals on Wheels, part of the Senior Nutrition program at Thames Valley Council for Community Action (TVCCA). She signed her mother up last June, and could not be more pleased with the service. “My mom loved Meals on Wheels from Day One,” Pam says. “She’s thrilled that her meal arrives hot and ready to eat!” Mrs. T has developed a great rapport with her driver, Estefany. “She arrives right on schedule, and always makes sure that I am set up to eat, especially if my daughter is out running errands,” Mrs. T chimes in. For her part, Estefany is happy to serve as a gatekeeper when Pam has to step out. New London’s Meals on Wheels program would be significantly impacted without the consistent support of Secor Subaru of New London. This year, local funds to provide meals specifically directed at New London’s 175+ seniors were greatly reduced, leaving a gap that, fortunately for everyone, Secor Subaru was more than willing to step in to fill. “I don’t know what we would have done for our New London Seniors without Secor Subaru’s assistance through the Share the Love program,” noted TVCCA’s Director of Senior Nutrition Eugene Theroux. “Thanks to this great community partner, we’re able to continue to provide an array of nutritious meals to choose from, which gives people like Mrs. T a bit more independence as she remains in her home.” Secor Subaru presented a check for $20,000 to TVCCA's Meals on Wheels at their March 2024 celebration held at the Garde Theater in New London. The huge crowd was a testament to the many fans Secor has in the area--and of course to the wonderful refreshments, courtesy of our Meals on Wheels chefs!
Subaru Loves Learning - Jason F
In a heartwarming display of community support, Secor Subaru has partnered with the New London school system to make a significant impact on the upcoming academic year. The local Subaru dealership, known for its commitment to social responsibility, donated a generous supply of school essentials to ensure that students in the area kick-started their learning journey with the tools they need. Secor Subaru's commitment to education and community well-being shone brightly through this initiative. The dealership's representatives emphasized their belief in the transformative power of education and their dedication to supporting local schools. The event not only supplied much-needed materials but also fostered a sense of unity and collaboration between the business and the New London school system. As the school year began, the impact of Secor Subaru's donation echoed in the halls of New London's educational institutions, reminding everyone that when businesses and communities come together, they can create positive change and provide valuable resources for the next generation.
