What Our Customers Say

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eric connors

6 days ago

Was in and out in less that an hour, very clean, professional and courteous staff!!

Wenceslao Gonzales

1 week ago

Had an issue that was rectified quickly and professionally; very friendly staff.


1 week ago

Highest possible kudos for everyone I've had the pleasure to meet, speak, and learn from at Secor Subaru. They have exceeded my expectations on all occassions I've visited, wether it be for a...


1 week ago

I'm pleased to write a few words about Secor's wonderful staff, and the services they have provided to me and my Forester. At the reception counter, Jocelyn is always friendly and helpful, and gives...


1 week ago

Polite, organized and happy to answer a lots of questions. As a woman, I feel comfortable there!


2 weeks ago

I spoke with Lauren when making my appointment for service. She was delightful and most accommodating in her response. I asked that the clock in my car be set to the new daylight savings time...


3 weeks ago

Staff is always friendly, loaner car was clean and nice, car fixed in timely manner.


4 weeks ago

Shane listened, found us exactly what we asked for and privided the vehicle to us quickly and easily.


1 month ago

Great, almost immediate, service for new taillight. Believe it was Lauren that provided service. Could not have been better..vac and wash car, too!!!


1 month ago

Very hospitable and accommodating. Stayed in touch with progress on the service. Nice people on the team.


1 month ago

Service Department is good. Ride to home and back was pleasant surprise. Very satisfied costumer.

Jeff Suter

1 month ago

12,000 mile service. Also did tire rotation.

Subaru Family

"Dan Morales is truly "Dan the man". I experienced same day purchase of a new Subaru and home delivery to come after paper work is completed."~ C.Y

"Very quick service, and I really enjoyed the long discussion I had with Mr Secor in the waiting room! Your staff was excellent and very efficient. Thanks for washing the car before delivery back to me!"~T.O

Extraordinary Service

"As always Lauren and the service department exceeded expectations. My concerns were addressed in a attentive and reassuring manner. I was continually informed as to the progress of my repairs, and the time frame I could expect for completion. Lauren explained all work performed and any upcoming required maintenance to keep my vehicle running top notch even at 240,000 miles. Thank You Secor, Lauren and Staff. I always recommend your dealership to friends and family. Keep up the good work. Regards" C.Bartnicki

"Extraordinary is an understatement! Nick took the time to explain the repair to my car and I really appreciated it. He certainly is an asset tothe dealership. I am so glad I can depend on Secor and the outstanding professionalism of all who work there!!" ~ K.R 

Confidence and Communication

"I am extremely pleased with the service department at Secor. Lauren is doing an excellent job. and from a customer's viewpoint, things appear to be running smoothly. We like having Jean as our service advisor, he's conscientious, communicative, helpful and readily available to answer questions. It would be nice to know who the mechanics are who work on the car, so as to be able to express gratitude to them as well. We appreciate the thorough job they always do, and we feel confident that whatever needs to be addressed will be. I think the mechanic's name used to be on the service records, but I haven't seen that in a while. Thank you to all, we are very pleased. Having been with Secor since we bought the car in 2006, we have been through several service department changes. The current team is wonderful, and much appreciated." ~J.K.

Cross Country Appreciation

"I am a Subaru owner (2012 Forester) from Seattle, Washington. In July, my wife and I drove across country to visit the Connecticut shore. Near the end of our trip, one of our turn signals quit working. Obviously, a safety concern, and one we needed to address asap. I discovered that Secor Subaru was pretty close to where we were staying. I drove up (July 13) and asked for assistance at your service center, where I received prompt and excellent service. A staff member checked out the problem, completed a parts form (Invoice 9628), and installed the new lamp. He would only charge me for the lamp ($5.99), and even declined the $20 bill this most grateful customer tried to give him. "Just doing my job" he said.  We have been well cared for at are Subaru dealership and service shop in Seattle (Carter Subaru), but this experience at Secor made me feel like I was part of a Subaru family, more so than anything in the nine years we have owned our car. Please pass on our hearty and grateful appreciation for the great service we received and for the impressive customer service culture at Secor Subaru.  Best regards, Ned D."

Subaru Sales, Online Shopping, and Service Center in New London

Welcome to Secor Subaru. We know your time is valuable, and we want to start by expressing our gratitude that you would spend some of it with us. Our goal at your New London Subaru dealership is to be more than just a place to find the latest Subaru models. We aim to deliver a more streamlined and enjoyable car buying experience no matter where you are in the process, with a large inventory, handy online tools and resources and attentive team members committed to your satisfaction.

Conveniently located on Broad Street in New London, less than five minutes from I-95 exits 82 and 83, we're within easy reach of drivers from East Lyme to Westerly and beyond. And with Secor Simple Purchase, we've made it easier to shop online and receive home delivery of a new Subaru without visiting the dealership.

New Subaru Car and SUV Dealer Serving Groton, Norwich, Niantic and East Lyme

Connecticut drivers love Subarus for their comfortable accommodations, advanced features, rugged yet refined character, and genuine four-season capability. And in our extensive new Subaru inventory, you can find a diverse selection of Subaru models to serve a wide variety of needs and preferences. Now is a great time to return your Subaru lease and custom order the Subaru you really want.

Are you looking to add extra versatility to your daily drives while maintaining convenient dimensions and car-like maneuverability? Check out models like the Subaru Crosstrek or Impreza hatchback. Or, if you'd like something with more power under the hood and extra space for passengers and cargo, explore adventurous crossovers like Forester and Outback. Need additional seatbelts for your larger Waterford family? You'll love what the spacious and well-equipped Subaru Ascent has to offer. And if you're not looking for a utility vehicle but want an accommodating sedan with sure-footed handling in inclement conditions, the Subaru Legacy is the only vehicle in its class with standard Symmetrical All-Wheel-Drive.

Shop Subaru Certified Pre-Owned and Used Cars

Of course, we know that many of our southeast Connecticut drivers aren't in the market for something brand new, and would instead prefer the tried and tested nature and excellent value proposition of a quality used vehicle. In our pre-owned inventory, you can shop a diverse array of used cars and SUVs from Subaru and other popular brands like Honda, Ford, Toyota, and Volvo.

But buying used doesn't have to mean settling for less. Secor Subaru is proud to offer a wide selection of lower-mileage, late-model-year  Subaru Certified Pre-Owned models. These represent the best of the best in our used inventory, as each certified model has passed a comprehensive 152-point inspection and includes several benefits like warranty coverage, roadside assistance and more.

Subaru Financing, Service and Repairs

When you finally find the new or used Subaru that checks all your boxes, our friendly and experienced finance center team can help you secure the financing or lease solution that best fits our needs and budget. On our website, we offer several tools and resources that can help save you time and get a head start on the process, including an online financing application and trade-in appraisal tool. You can even complete the entire purchase process from the comfort of home. Just look for the Secor Simple Purchase tool on any vehicle listing.

Whether you've had your Subaru for six months or six years, our Subaru Service Center is here to help keep it running like new for as long as possible. We want you to enjoy a gratifying ownership experience that stands up to the years and miles, and the best way to ensure your Subaru's longevity is to keep it regularly maintained. However, we also understand that it's not always easy to find the time to visit the dealership. So, to help you get the maintenance your vehicle needs, we're offering conveniences like pick-up and drop-off service and complimentary loaner vehicles. Plus, every service visit includes a free sanitization, car wash, and interior vacuum for your safety, comfort, and convenience. Find out more about the benefits of Secor Subaru Service.

And for the mechanics and DIY enthusiasts who like to take matters into their own hands, our fully stocked Subaru parts center has the components and accessories you need to ensure perfect fit and finish and optimum durability.

Secor Subaru: Focused on Our Connecticut Community

At Secor Subaru, we believe we have a responsibility to be more than a car dealership. And we're dedicated to giving back to communities that have given us so much. We're proud to support many Subaru community initiatives and are honored to have received the 2020 Subaru Love Promise Community Commitment Award. Here's a look at the local organizations we support through Subaru programs:

  • Subaru Loves Pets: Connecticut Humane Society
  • Subaru Loves Learning: New London Public Schools, New London Athletic Dept
  • Subaru Loves to Help: TVCCA Meals on Wheels for Eastern CT, Garde Arts Center, Toys for Tots, New London Rotary, CT Shoreline Family Photo
  • Subaru Loves to Care: Backus Hospital

Get in Touch

  • Contact Our Sales Department: (860) 442-2323
  • Monday9AM - 7PM
  • Tuesday9AM - 7PM
  • Wednesday9AM - 7PM
  • Thursday9AM - 7PM
  • Friday9AM-5PM
  • Saturday9AM-5PM
  • SundayClosed
  1. Secor Subaru

    501 Broad St
    New London, CT 06320

    • Sales: (860) 442-2323
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