Special Events & Programs

Committed To Our Customers & Our Community

Subaru Loves to Help
Subaru Loves to Help
Subaru Loves the Earth
Subaru Loves the Earth
Subaru Loves to Care
Subaru Loves to Care
Subaru Loves Learning
Subaru Loves Learning
Subaru Loves Pets
Subaru Loves Pets

Welcome to Secor Subaru in New London, CT

There's always a lot happening at our New London, CT Subaru dealership. From the latest new Subaru cars and SUVs to a clever pre-owned selection to easy auto financing, we make sure you can buy the perfect vehicle for your travels around East Lyme and Norwich without the stress you may be used to at other dealerships. We're also home to a service department that's ready for your current Outback, Forester, or Crosstrek and all your auto maintenance needs.

Fast Trade-in Value

Tell us about your car and we’ll give you an accurate value today!

Value Your Trade

No hassle financing

We’ll work with you to design a plan for your lifestyle & budget.

Learn about financing

Competitive Specials

Browse our latest offers and save big on your next car!

View Specials

Save time and shop online

Our team at Secor Subaru in New London wants to make sure that you have the most convenient car buying experience possible.  With Secor Simple Purchase, you can go through the entire purchase process from the comfort of your own home. Whether you live in Lyme, Groton, Waterford, Norwich or across the border in Westerly it's simple to browse online. Calculate your monthly payments, value your trade, even apply for financing right on our website!

Shop for New Subaru Models and Used Cars for Sale in New London, CT

Need something safe and reliable for your drives around Mystic, Groton, and Waterford? Our new Subaru model lineup in New London is sure to have a great fit for you. From SUVs like the Outback, Forester, and three-row Ascent to cars like the Impreza hatchback, we offer models with standard all-wheel drive, high-end Subaru EyeSight safety features, and much more.

To help you save, consider any of the quality used cars, trucks, and SUVs we have. With pre-owned Subaru models and options from other popular brands, you're sure to find the perfect match for your budget and your drives around Niantic, Oakdale, or the City of Groton. Whatever you're after, our easy online financing process gets you going from home in Mystic or East Lyme.

Stick With Secor Subaru for Parts and Service in New London, CT

Any Subaru you enjoy driving in the Groton or Norwich area is designed to last and handle tough New England weather all year long. But to really get the most out of your Outback, Legacy, or Crosstrek, stick with us for parts and service. Offering routine maintenance and handling high-end repairs, our service center and the staff here prove we're the place to bring in your Subaru from Oakdale or Waterford.

Visit Secor Subaru in New London, CT Today

It's easy to shop with Secor Subaru from the comforts of your home, with handy online financing tools and a staff that's quick to respond if you have any questions. But to truly experience our state-of-the-art dealership, visit us at 501 Broad St, New London, CT today and take it all in at Secor Subaru.

What our recent customers say

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  1. Secor Subaru

    501 Broad St
    New London, CT 06320

    • Sales: (860) 442-2323
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Get in touch

  • Contact our Sales Department at: (860) 442-2323
  • Monday9:00AM - 6:30PM
  • Tuesday9AM - 6:30PM
  • Wednesday9AM - 6:30PM
  • Thursday9AM - 6:30PM
  • Friday9AM-5PM
  • Saturday9AM-5PM
  • SundayClosed