Committed To Our Customers & Our Community

Subaru Loves to Help
Subaru Loves to Help
Subaru Loves the Earth
Subaru Loves the Earth
Subaru Loves to Care
Subaru Loves to Care
Subaru Loves Learning
Subaru Loves Learning
Subaru Loves Pets
Subaru Loves Pets

Explore New Subaru Cars and SUVs

Connecticut drivers love the Subaru brand for their comfortable accommodations, advanced features, rugged yet refined character, and genuine four-season capability. And in our extensive new Subaru inventory, you can find a diverse selection of Subaru models to serve a wide variety of needs and preferences. Now is a great time to return your Subaru lease and custom order the Subaru you really want.

Are you looking to add extra versatility to your daily drives while maintaining convenient dimensions and car-like maneuverability? Check out models like the Subaru Crosstrek or Impreza hatchback. If you'd like something with more power under the hood and extra space for passengers and cargo, explore adventurous crossovers like the new Forester and Outback. Need additional seating for your Waterford family? You'll love what the spacious and well-equipped Subaru Ascent has to offer. And if you're not looking for a utility vehicle but want an accommodating sedan with sure-footed handling in inclement conditions, the Subaru Legacy and sporty WRX are the only vehicles in their class with standard Symmetrical All-Wheel-Drive.

One great way to get behind the wheel of a great new vehicle is to lease a new Subaru. Our Subaru Lease Center in New London, CT is ready to help show you the benefits of leasing vs buying a new Subaru. Our local dealership offers a number of Subaru Lease Specials to fit every budget, so be sure to contact us today.

Shop Subaru Certified Pre-Owned and Used Cars

Of course, we know that many of our southeast Connecticut drivers aren't in the market for something brand new, and would instead prefer the tried and tested nature and excellent value proposition of a quality used vehicle. In our pre-owned inventory, you can shop a diverse array of used SUVs and cars from Subaru and other popular brands like Honda, Ford, Toyota, and Volvo.

But buying used doesn't have to mean settling for less. Secor Subaru is proud to offer a wide selection of lower-mileage, late-model-year  Subaru Certified Pre-Owned models. These represent the best of the best in our used inventory, as each certified model has passed a comprehensive 152-point inspection and includes several benefits like warranty coverage, roadside assistance and more.

Fast Trade-in Value

Tell us about your car and we’ll give you an accurate value today!

Value Your Trade

No hassle financing

We’ll work with you to design a plan for your lifestyle & budget.

Learn about financing

Competitive Specials

Browse our latest offers and save big on your next car!

View Specials

Save time and shop online

Our team at Secor Subaru in New London wants to make sure that you have the most convenient car buying experience possible.  With Secor Simple Purchase, you can go through the entire purchase process from the comfort of your own home. Whether you live in Lyme, Groton, Waterford, Norwich or across the border in Westerly it's simple to browse online. Calculate your monthly payments, value your trade, even apply for financing right on our website!

Fast and reliable service

Need service or maintenance? We make that easy too. Tell us about your vehicle, select your services, and reserve a time.. all online!

What our recent customers say


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Subaru Financing, Service and Repairs

When you finally find the new or used Subaru that checks all your boxes, our friendly and experienced finance center team can help you secure the financing or lease solution that best fits your needs and budget. Use our online financing application and trade-in appraisal tool to save time at our dealership. You can even complete the entire purchase process from the comfort of home.

Whether you've had your Subaru for six months or six years, our Subaru Service Center is here to help keep it running like new for as long as possible. The best way to ensure your Subaru's longevity is to keep it regularly maintained. We offer conveniences like pick-up and drop-off service and complimentary loaner vehicles. Plus, every service visit includes a free sanitization, car wash, and interior vacuum for your safety, comfort, and convenience. Find out more about the benefits of Secor Subaru Service.

And for the mechanics and DIY enthusiasts who like to take matters into their own hands, our fully stocked Subaru parts center has the components and accessories you need to ensure perfect fit and finish and optimum durability.

Secor Subaru: Focused on Our Connecticut Community

At Secor Subaru, we believe we have a responsibility to be more than a car dealership. And we're dedicated to giving back to communities that have given us so much. We're proud to support many Subaru community initiatives and are honored to have received the 2022 Subaru Love Promise Community Commitment Award. Here's a look at the local organizations we support through Subaru programs:

  • Subaru Loves Pets: Connecticut Humane Society
  • Subaru Loves Learning: New London Public Schools, New London Athletic Dept
  • Subaru Loves to Help: TVCCA Meals on Wheels for Eastern CT, Garde Arts Center, Toys for Tots, New London Rotary, CT Shoreline Family Photo
  • Subaru Loves to Care: Backus Hospital
  1. Secor Subaru

    501 Broad St
    New London, CT 06320

    • Sales: (860) 442-2323
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Get in touch

  • Contact our Sales Department at: (860) 442-2323
  • Monday9:00AM - 6:30PM
  • Tuesday9AM - 6:30PM
  • Wednesday9AM - 6:30PM
  • Thursday9AM - 6:30PM
  • Friday9AM-5PM
  • Saturday9AM-5PM
  • SundayClosed