Welcome to our New London Subaru Dealership 

We're Happy You're Here!

We're proud to serve the drivers of New London and across New England with the high-quality Subaru vehicles they deserve. We have a full lineup of new and used models like the new Subaru Outback, Forester, Legacy, and WRX that you want and need for your life in the East Lyme area. We love being involved with our community, from volunteering, giving back, and helping our friends and neighbors get the vehicle they want, we are proud to be here!

Close to Home in New London CT

For all of your new and used car, truck, or SUV needs in the Groton area, we can help. We have a huge indoor showroom of pre-owned vehicles, from both Subaru and other popular brands. We're easy to find, at only less than a mile off of I-95, you can find us at 501 Broad St New London, CT. Come by and see us! We can help you discuss your options in Norwich CT, from finding the right vehicle to the right loan or lease option to meet your budget needs.

The Only Subaru Certified Body Shop in Connecticut!

When the unexpected happens, you need service you can trust in the Westerly RI area. Don't risk your Subaru's repairs and body-work to a shop that doesn't have the years of expertise and experience that the service center at Secor Subaru has. If you prefer to get your hands dirty, we also have an expansive parts and accessories inventory so you can get the parts you need, for an affordable price in Waterford CT. When you bring your vehicle to us, we'll provide you with a complimentary car wash and undercarriage wash! You can be sure to rid your Subaru of salt and dirt and keep it looking like new for longer. Learn about how Secor Subaru gives back to the local community with events like the Wicked Big Meet and more!

Visit us online or in person today! We're sure that you'll fall in love with the quality and features of every new and used vehicle we have in stock. Give us a call or just stop in and say hi!

Secor Subaru

501 Broad St
Directions New London, CT 06320

  • Sales: (860) 442-2323
  • Service: (860) 442-2323
  • Parts: (860) 442-2323


  • Monday 9AM - 6:30PM
  • Tuesday 9AM - 6:30PM
  • Wednesday 9AM - 6:30PM
  • Thursday 9AM - 6:30PM
  • Friday 9AM-5PM
  • Saturday 9AM-5PM
  • Sunday Closed