Secor in Our Community

Here at Secor Subaru we realize that in order for us to be the community dealer here in New London, we need to be an active part of the community. You can't just take from the community as a whole, you have to offer something in return, and this is why we proudly work with several charitable organizations in our community as a sponsor for events or donating our space (our Large Indoor lot) and time to them. Being a proud member of this community is a big part of what makes the Secor Family of dealerships who we are, we live here, we work here and this is where we chose to give back. Here are a few of the local organizations with which we chose to partner.


TVCCA is the Thames Valley Council for Community Action; their mission is to increase the self-sufficiency and economic security for low income individuals and families in eastern CT through collaboration, community and quality. To this end the offer several programs including.

  • Meals on Wheels which brings nutritionally sound meals to the disabled and homebound senior citizens. Food is delivered by volunteers and is a life line for people who have no other support system or social interaction. This is the program with which we are directly partnered and is a Subaru of America partnered charity for the share the love event.
  • Educational programs like Head Start, Little Learners and early head start, all programs designed to give low income families the opportunity to get a jump on getting a good education.
  • Employment programs to help people who are out of work find a job and get back on their feet by combining numerous training, education and employment programs into one single user friendly program.
  • Other programs include Nutritional and Energy Assistance, Housing Programs, Financial Services and case management.

We feel so strongly about the work TVCCA Meals on Wheels does that we Arranged for them to receive a 2018 Subaru Outback donated from Subaru of America and in 2017 alone Donated over $30,000 all of which went to the food services programs. We also have raised over $170,000 over the years for them through the share the love event through Subaru and are happy to sponsor there annual Gala and Silent Auction. We are very proud to partner with this fantastic community organization on many events to ensure that they are able to keep doing the things they are doing for those less fortunate in our great community. If you would like to learn more, donate or volunteer please visit them at Their Website.

Garde Arts Center

The Garde Arts Center strives to engage, enrich, entertain, educate and inspire New London County by protecting, operating and enhancing the historic Garde Theater and its facilities so that is may be a central cultural gathering place and educational resource, by presenting top-quality performing arts and film events, by fostering community arts associations, by providing educational opportunities in and through the arts and by strengthening community interaction and vitality. To this end the Garde Arts Center brings you...

  • The Garde Presents the best in performing arts including national Broadway musical tours, international and regional opera, music and dance and special events. The Garde also presents children's theater with school time performances and film festivals to bring the world of performance art to the next generation.
  • Garde facilities are rented by several local performing arts organizations like the Eastern CT Symphony Orchestra, The Eastern CT Ballet, The CT Lyric Opera and several other community organizations.
  • The Garde Educates the broader community by offering arts education and participation opportunities. The PACE program (Partners in Arts, Community and Education) strategically links Garde programs and services with schools, educators, parents and community social service organizations.

We are extremely proud to partner with the Garde Arts Center to help ensure that it's rich history and cultural contributions to New London continue on for generations to come. That is why we sponsor both their Summer and Winter Film Series every year and host event in conjunction with them for fundraising and awareness. We also regularly contribute to their on going fund raising and conservation efforts. If you would like to learn more about the Garde Arts Center, would like to volunteer or donate please visit them at

Connecticut Humane Society

The CT Humane Society is the leading resource in the state for companion animal welfare, enriching the lives of families and communities through adoption services, medical care, education and prevention of animal cruelty. The CT Humane Society embraces the core values of Stewardship, Quality Care, Community Focus and Respect. As I am sure you are very well aware Subaru is a very animal friendly company this philosophy is no different at Secor Subaru, we believe a pet is part of the family and should be treated as such which is why we are so happy to work with the CT Humane Society. We have put together a yearly pet food drive to gather supplies for the local Humane Society via generous donations from our customers and friends. We also sponsor a film series presented in conjunction with a few other sponsors in order to raise money for the Humane Society. If you would like to learn more about that the CT Humane Society does in our community, would like to volunteer or donate please visit

Kiwanis International

Kiwanis International's mission is to empower communities to improve the world by making lasting differences in the lives of the children. Kiwanis helps kids around the world. Local clubs look out for their communities and the international organization takes on large-scale challenges such as fighting disease and poverty. They are generous with their time, creative with their ideas and always passionate about making a difference. Some of our Secor Subaru employee family members donate their own personal time and money to our local New London Kiwanis Club. As a dealership we are also an annual sponsor of their golf tournament. They fight for a cause that we and everyone else can wholeheartedly embrace and we are happy to support and assist them in anyway we can, whether it be as an organization or as individuals. If you would like to learn more about what Kiwanis does in the world or your local community, would like to donate or volunteer please visit your local club or

Rotary International

Rotary is a global network of 1.2 million neighbors, friends, leaders, and problem solvers that see a world where people unite and take action to create lasting change across the globe, in their communities, and within themselves. Rotary members believe that they have a shared responsibility to take action on our world's most persistent problems, the clubs work together to promote peace, fight disease, provide clean water, sanitation and hygiene, support education and grow local economies. Here at Secor Subaru we know that our customers are also our friends and neighbors, a part of the community as a whole, which is why we happily support the Rotary Club and everything that they do for our community. We have made donations of both time and monetary donations. We even have a few Rotary Club members who work here. We know to truly be a part of the community, we need to give back to that community, which is why Rotary is one of the organizations we support. For more information, to get involved or to donate please visit you local Rotary Club or

The Connecticut Shoreline Photo Family

The Connecticut Shoreline Photo family is a group of community members who, through the medium of photography, share and preserve the beauty and uniqueness of the CT shoreline. Working solo, in conjunction with other local community organizations and with our Military, they aim to capture the moments that make life special here on the shoreline. We include them in many of the events we host or sponsor, giving them the chance to showcase and sell their photographs, with most, if not all of the proceeds going toward the charity being featured at the event. We feel it is a privilege to be able to work with them, and our very own Paul Holden is a member and often one of the featured photographers.

Secor Subaru

501 Broad St
Directions New London, CT 06320

  • Sales: (860) 442-2323
  • Service: (860) 442-2323
  • Parts: (860) 442-2323


  • Monday 9AM - 7PM
  • Tuesday 9AM - 7PM
  • Wednesday 9AM - 7PM
  • Thursday 9AM - 7PM
  • Friday 9AM-5PM
  • Saturday 9AM-5PM
  • Sunday Closed

Contact us today!