Over the years the automobile industry has begun to evolve into a more customer service and convenience based industry. Here at Secor Subaru we believe this is a great change, and are completely embracing the evolution.

To that end, we would like to let you know about a few of the things we have added to our store to facilitate our own personal evolution and, above all else, to ensure that every interaction with us is truly exceptional for our customers. Please read on below to learn what's in it for you right now at Secor Subaru!

Secor Subaru

501 Broad St
Directions New London, CT 06320

  • Sales: (860) 442-2323
  • Service: (860) 442-2323
  • Parts: (860) 442-2323
Less Than Five Minutes Off Of I-95!
Secor Simple E-Purchasing

We now offer the convenience of a completely digital purchasing solution.  You can go through the whole research and purchasing process on your time.  Find the perfect car for you, get a trade estimate, apply for credit, figure out payments and schedule a test drive from the comfort of your home office or couch. With Secor Simple E-Purchasing it can be as simple as point, click, purchase.

Courtesy Car Wash with Undercarriage Spray

It is finally that time of year, the snow is gone, and its time to get all of that winter grime off of you car for the summer. Schedule your service with us and get a complimentary car wash.  Your car needs to have service anyway, why not take care of another task at the same time and get it back clean and ready to for the sunshine and summer time.

Complimentary Loaner Cars

We understand how important your time is, so we have expanded our loaner fleet for your convenience. With 22 Subaru Loaner vehicles in service, you no longer have to waste your day at the dealership. Simply request a loaner when confirming your service appointment, and you can go about your day while we take excellent care of your car. Even better, all of our loaner cars are less than a year old and have the latest technology in them giving you a chance to experience everything Subaru is currently featuring without interrupting your daily schedule.

Courtesy Shuttle Service

Dropping your car for service and work locally? Let us do the driving! We will shuttle you to and from work while we service your Subaru so you don't have to think about it. Simply let the service department know you need a ride when you schedule the service, and we will make sure you get there in a safe and timely manner. No fuss, no worries.

Live Online Chat

Did you know that most online chat services on websites are computer bots with limited responses?  Not at Secor Subaru! We have a dedicated team of consultants ready to answer your questions and get you the information you need. The best part is, unlike a bot, if they don't know the answer they can find it for you and make sure you get it. This way you are getting the information you need at your convenience. Click the chat now button to give it a try.

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  • Monday 9AM - 7PM
  • Tuesday 9AM - 7PM
  • Wednesday 9AM - 7PM
  • Thursday 9AM - 7PM
  • Friday 9AM-5PM
  • Saturday 9AM-5PM
  • Sunday Closed