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At Secor Subaru, we are ecstatic to announce that we have earned the 2025 DealerRater Consumer Satisfaction Award for Customer Service Excellence. This prestigious award recognizes our unwavering commitment to delivering exceptional customer service and fostering high levels of satisfaction among our valued clients. We are proud to serve our community's automotive needs in New London, CT, and the surrounding areas.

When you receive a recall notice for your Subaru, it's important to get the issue addressed as soon as possible for your safety, first and foremost, but also for top-end performance dynamics, fuel economy, and longevity. At Secor Subaru, located at 501 Broad St, New London, CT, our service center makes it easy and convenient to complete any open recalls on your Outback, Forester, Impreza, or Ascent. Schedule service with us today, then bring your recalled Subaru in from East Lyme, CT to get started.

Known for its standard all-wheel drive system and long-lasting vehicles that drivers from East Lyme, CT love, Subaru also understands its market and what its valued customers expect from a range of clever cars and SUVs. The same can be said about our New London, CT Subaru dealership, where we love showing off all our latest models, including the 2025 Crosstrek. With a major overhaul last year, the new 2025 Subaru Crosstrek carries over unchanged, but is still ready for any adventure around Groton, CT and beyond.

Looking for a new Subaru Ascent SUV but want to learn about what's new for the 2025 model year? Secor Subaru is here to help by explaining recent changes so you can choose the ideal configuration for your lifestyle. Explore our favorite highlights below, or get in touch with our team to receive additional details today.

The Subaru Outback has long been a favorite among adventurous car buyers in New London, CT and the surrounding areas. With the release of the 2025 model, the Outback gets even better, offering a range of updates and enhancements that make it the most capable and well-equipped Outback yet. Whether you're commuting to work in Groton, CT or embarking on a weekend getaway to the mountains, the new Subaru Outback is up for any task.

At Secor Subaru, we're proud to help drivers in New London, CT, and our surrounding communities shop new Subaru models with ease. With plenty of changes to explore for new Subaru Forester SUVs, we're here to answer questions and provide insight so you can choose the ideal model for your lifestyle. Learn about our favorite highlights below, or get in touch with our team to receive additional details.

When it comes to capable, reliable SUVs that are ready for any adventure, Subaru leads the pack. 

When it comes time to purchase your next vehicle, it's worth considering the many advantages of buying used. 

We are excited to announce that we offer some fantastic new Subaru Forester lease dealshere at Secor Subaru. These deals allow you to drive the new Forester while enjoying all the benefits associated with auto leasing. You can view our current deals online or speak with our East Lyme, CT, dealership team about them by calling us or sending a message.

Here at Secor Subaru in New London, CT, we are eager to offer exceptional lease deals on the new Subaru Crosstrek. This popular compact SUV is the ideal blend of capable AWD performance, ample cargo space, and wallet-friendly value. Keep reading to learn why you should lease a new Crosstrek and explore our current lease offers to extend your savings.