Blog

Ever since its initial launch two years ago, the Subaru Ascent has been a hit with critics and consumers alike. Subaru's largest model to-date offers spacious versatility, a well-equipped and comfortable cabin, and all-season capability. And with standard Symmetrical All-Wheel-Drive, X-MODE traction control, and 8.7-inches of ground clearance, it's not afraid to venture from the asphalt.

Additionally, safety-conscious East Lyme and Groton drivers will appreciate the Ascent's standard EyeSight® driver aids, including collision mitigation, lane-keeping assist, and... 

?
With 2020 coming to close soon, we are excited to announce some of the arrivals of the 2021 Subaru lineup to our new inventory in New London. You'll love the new features, all-new exterior colors, powerful engines, and so much more! The new 2021 Subaru models will be sure to speak to those looking for something cutting-edge and reliable. To learn more about some of our favorite new Subaru models coming soon to Secor Subaru serving East Lyme continue reading.

At Secor Subaru, we strive to be more than just a place to find the latest new Subaru models. Our goal is to improve the customer experience by delivering outstanding service and streamlining the car-shopping process. With Secor Simple Purchase, you can complete the entire car-buying process, from initial model research to final delivery, without needing to visit a dealership.

Here on our website, we offer a variety of tools and resources to assist you in selecting the Subaru sedan or SUV that checks all your boxes. Our extensive online inventory is easy to navigate and highly detailed...

Summertime is finally here in Connecticut, which means now is a great time for Subaru shoppers to take advantage of special financing and lease offers from Secor Subaru in New London, CT. During the Subaru Summer Love sales event, we're offering significant savings on a variety of popular models, including the Subaru Crosstrek and Outback. For a limited time, you can enjoy low monthly payments on select models, as well as 0% APR financing for up to 63 months and no payments for 90 days!

In our extensive new vehicle inventory, you'll find a vast selection of Subaru…

The Subaru brand is renowned for its commitment to safety and for being the only automaker to include Symmetrical All-Wheel-Drive as standard equipment on almost all of its models. (The Subaru BRZ maintains its sports-car purity with standard rear-wheel drive.) However, beyond a sure-footed driving experience and advanced driver aids, Subaru models also come well-equipped with a range of comfort, convenience, and tech amenities. In fact, one of the most sought-after technologies in the industry, advanced smartphone integration, comes standard on Subaru models.

With the...

The new Subaru Forester is an incredible all around SUV. With the Forester you never have to settle for good mileage, safety, space, or style, with the Forester you can have it all.Starting at a wonderfully competitive price, the Forester will get you where you want to be, with 33 miles per gallon on the highway and 26 miles per gallon in the city you’ll be driving with peace of mind during long adventures and with 111.9 cubic feet, passengers can sit back and relax.

Tax season is approaching us and this year you want to treat yourself and what better way to do so than in a new Subaru. At Secor Subaru, we have a partnership with CHEAPR that can get you into a new or used electric vehicle for cheap. This program offers rebates to our New London customers to ensure that they are getting a deal worth having. Read on to learn about the Subaru Crosstrek Hybrid available at Secor Subaru.

Finding a Subaru dealer that has an inventory of reliable vehicles is easy when you shop at Secor Subaru. At Secor Subaru, we carry a wide variety of new and used vehicles that our Westerly drivers come to us for. It doesn't matter if you need a cheap used vehicle or you're ready for a new Subaru, we will work closely with you to ensure all your needs are met before you leave our dealership.

When living in New London Norwich we go through all four seasons, winter being the longest, so you want to ensure you have a vehicle that is ready for snow, sleet, ice, and rain. Here at Secor Subaru we have a fantastic new inventory filled with winterized cars and SUVs. If you are buying on a budget, we also offer a vast selection of used models. So, what makes a car good in the snow? Tractions. Tires. Drivetrain, and much more! Continue learning why Subaru's are superior for winter driving.

?

The Secor Simple Purchase tool is designed to make car buying effortless. If you are a New London Norwich shopper in the process of buying a new car, we encourage you to choose Secor Subaru for an effortless experience. We know that buying a car can be stressful and, at times, time-consuming, but with the use of this smart program, you'll save time while gaining peace of mind. It's that easy! To learn more about how it all works continue reading.